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Karl Brauer

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Karl Brauer serves as the senior director of content and executive publisher for Cox Automotive, overseeing content strategy at Autotrader and Kelley Blue Book. In this role, Karl develops and guides the execution of editorial content to strengthen Autotrader and Kelley Blue Book as the market leaders for new- and used-car buying, selling and research. Working with many departments across Cox Automotive, Autotrader and Kelley Blue Book’s parent company, Brauer coordinates the development of industry-leading content to serve consumers in their online research to find the right car at the right price, while also developing and sharing powerful insights with the automotive industry. In addition to his role as executive publisher, Karl serves as an auto industry analyst with media and regularly contributes to Forbes.com, CNBC.com and other publications. Previously, he served as director of automotive industry insights for Kelley Blue Book.
auto trends

Emerging Auto Trends in 2019 and What They Mean for Dealers

As we finish the first quarter of 2019, this year is already shaping up to be a big one for the auto industry. While...
marketing trendsvideo

Brian Pasch Outlines 9 Crucial Marketing Trends You Need to Implement in 2020

  High-level marketing concepts can be daunting for a lot of dealers out there, and oftentimes, it takes guidance from an expert in the field...
Patrick Manzivideo

A Year in Review and 2020 Industry Predictions from NADA’s Chief Economist Patrick Manzi

2019 for the auto retail industry has come to a close and many of us have been eagerly waiting to see the final numbers....
phone

Why the Phone is Your Greatest Weapon in Business

We all know that the Internet connects everyone on this planet instantaneously. Social media like Twitter, Facebook, Google+, YouTube and LinkedIn are being used...
BDC Strategyvideo

Unlock Additional Finance and Service Revenue with a Comprehensive BDC Strategy

On today’s show, we’re pleased to welcome back Sarah Vantine, BDC Director for Scott Clark Auto Group out of Charlotte, NC. Since we last...
social selling

Social Selling: You Can Post, But You Can’t Hide!

We teach the concept of the Business Development Dealership as a method of helping our dealership clients achieve broad scale business growth by leveraging...

Inspiring Your Customers Through Messaging

On this week's episode of Kain & Co., David Kain talks about how messaging your customers and responding quickly can inspire them to engage...

Addressable Advertising on Cable TV

On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not...

How to Inspire Consumer Enthusiasm and Give Customers the Buying Experience...

On this week's episode of F&I Today, Becky Chernek of Chernek Consulting, discusses how industry disruptors like Tesla and Carvana are re-shaping customer expectations...

The Kerrigan Report: Another Record Year, Major Acquisitions, and Predictions for...

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, managing director of Kerrigan Advisors. VIDEO TRANSCRIPT:  Bridget F.: Hello everyone, and welcome to the Kerrigan...