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Karl Brauer

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Karl Brauer serves as the senior director of content and executive publisher for Cox Automotive, overseeing content strategy at Autotrader and Kelley Blue Book. In this role, Karl develops and guides the execution of editorial content to strengthen Autotrader and Kelley Blue Book as the market leaders for new- and used-car buying, selling and research. Working with many departments across Cox Automotive, Autotrader and Kelley Blue Book’s parent company, Brauer coordinates the development of industry-leading content to serve consumers in their online research to find the right car at the right price, while also developing and sharing powerful insights with the automotive industry. In addition to his role as executive publisher, Karl serves as an auto industry analyst with media and regularly contributes to Forbes.com, CNBC.com and other publications. Previously, he served as director of automotive industry insights for Kelley Blue Book.
auto trends

Emerging Auto Trends in 2019 and What They Mean for Dealers

As we finish the first quarter of 2019, this year is already shaping up to be a big one for the auto industry. While...
service

Retain Service Customers with Every R.O.

We probably all agree that the goal of the dealership service department should be to: A) generate profit, and B) deliver an experience that...
hiring

What’s the Upside? Comparing Hiring Experience or Non-Experienced Salespeople

When it comes to hiring new salespeople, it can be a daunting task to find just the right ones that will be a good...
Acertusvideo

Outsourcing Your Logistics Can Reduce Expense

On today’s show, we’re pleased to welcome Mark Harvey, Vice President of Sales for Acertus, a tech-forward, automotive logistics and services company. VIDEO TRANSCRIPT: Jim Fitzpatrick:...
interview

Interview Red Flags: What to Look for When Interviewing Potential Employees

According to the job search website Indeed.com, the average annual earning of a car salesperson in the U.S. was around $68,000 including all bonuses. ...
customers

Is The Automotive Industry Forgetting How To Connect?

If you stay current with articles on marketing or business in general, you cannot miss the pundits discussing the new face of business –technology,...

Do You Have Your “E’s” Turned Up Today?

 Do you have your "E's" turned up today? Bring your enthusiasm, excitement, energy and experience into the dealership and watch what happens. Hear how...

Moving Smoothly From Greeting the Customer

The first impression your customer has on you can make or break the deal. On this week's episode of On the Mark, Mark Tewart...

Customer Relationship Management

On this week's Kain & Company, David talks about customer relationship management and CRM culture.

How to Evaluate The Value of Your Third-Party Classified Partner

Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...