One of the most difficult yet important tasks for business leaders is finding ways to hold their staff accountable. From employees who have worked at a dealership for decades to...
Gone are the days when aggressive selling methods were the norm; today, the retail automotive industry is transitioning towards a more consultative, client-centric approach. This change is fueled by innovative...
For dealership managers and executives, getting top talent in place is only half the battle for driving sales and boosting profits. Sharp leaders realize that success comes from developing people...
Jeff Salier, general manager of Puente Hills Subaru, is a seasoned automotive professional with a prosperous 18-year career in the car industry. Joining the sector just prior to the 2008...
Artificial intelligence has a variety of uses in the automotive industry. While many dealerships use artificial intelligence in the marketing and customer service capacity of writing content and offering assistance...
Colin Carrasquillo, digital marketing director at Nielsen Automotive Group and frequent CBT News contributor, was first introduced to the car business after landing one of his first post-college jobs with...
Finding the right automotive technicians for your dealership can be challenging, especially when the pool of traditional candidates seems to have dried up. Yet, there's a wealth of untapped potential...
In the automotive realm, the salespeople are superstars, capable of selling big-ticket items. In most dealerships, however, the service advisor is responsible for generating more gross profit every month than...
Cross training in any business setting is always looked at as an important part of helping the entire team not only understand more about what one person or team must...
What is more powerful than well-drafted ad copy, video content, or a social media post about your dealership's discounts? You may be surprised to find that it has nothing to...