From "it takes too long," to "there is a lack of transparency," or consumers just want to process everything online, there is a shift in the air across the country...
We live in a world of constant stimulation. At times it may feel we are on sensory overload from all of the pings, posts and constant barrage of media and...
When is the last time you ordered an item online? Was it straightforward? Were the pricing and specifications clear? Did you use Amazon, Walmart, or some other online marketplace giant?...
In a recent article regarding the J.D. Power U.S. Satisfaction Index Study, it was shown that when it comes to the car buying experience, the personal touches still matter. In...
When people buy products $10,000 and up, 80% of all transactions occur on the fifth request to buy. Paul explains why salespeople in auto retail only ask three times and...
On today's CBT Newscast for Tuesday, December 26th, 2017:
The Personalized Customer Buying Experience in 2018
Joe Gumm speaks with David Kain the Host of Kain & Co. about the personalized customer...
We have been hearing a lot lately about the use of Artificial Intelligence (AI) when it comes to engaging with Automotive Sales Customers. I would like to weigh in on...
According to Andy MacLeay, Director of Digital Marketing with Dealer.com, eliminating quality inventory on your lot might mean finding an effective marketing campaign that un-limits your dealership’s consumer reach.
As dealers...
The holidays are a hectic time of year. Stress runs rampant with obligations to attend parties and events, along with the expectation to spend copious amounts of money on gifts,...
As far as SEO content on your website, the holidays aren’t any different than any other time of the year. Regardless of the time, you still want your site to...