Tag: automotive

Marketing techniques continue to evolve as innovative digital trends enter the market. You may be asking yourself, what’s the best way to maintain effective...

Today on CBT News, host Jim Fitzpatrick is joined by Mike Darrow, President and CEO of TrueCar. Darrow has extensive industry knowledge after spending...

Cox Automotive recently published the Kelley Blue Book Q4 Brand Watch Report. The study covers both luxury and non-luxury segments. Today on CBT News,...

In the latest electric vehicle (EV) news, Jaguar Land Rover (JLR) announced this week that it is planning to make its Jaguar brand all-electric...

As a freak winter storm wreaks havoc across a huge swath of the United States, automotive manufacturers in several states have been forced to...

On this episode of Auto Marketing Now, auto marketing expert Brian Pasch discusses the growth of digital retailing and its impact on marketing optimization....

Digital retailing is no longer an added incentive for dealers. It has become the expectation of automotive consumers. Today on CBT News, Aaron Bickart...

Inspiration is the name of the game when it comes to motivating employees to give their best effort even during difficult circumstances. Today on...

On this edition of Straight Talk, our host, David Lewis, shares with us four rules dealers should follow to ensure a successful sales presentation....

Welcome to the special marketing edition of Dealer Forward: Reimagining Retail for the Automotive Industry Segment - Powering personalized experiences. In today’s episode, Katie...