TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


Automotive Marketing

scott rodgers

Tier10’s Scott Rodgers Discusses Dealership Marketing During Socially Turbulent Times

- July 6, 2020
The months of May and June had strong sales numbers across the board for the retail automotive industry, and these results echo the success we saw leading up to the...
marketing

Weekly Marketing Update with John Fitzpatrick – [7.3.20]

- July 3, 2020
As part of today's broadcast on CBT News, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides CBT with a weekly marketing update. John...

Dealers and Digital “Reveals”

- July 2, 2020
Last Thursday Ford revealed the 2021 F-150 in a prerecorded reveal. The forty-five-minute event was hosted by actor Denis Leary and was streamed through YouTube, Facebook, and Twitter. Ford's digital reveal...
Google

Google’s Digital Toolkit from International Small Business Week

- June 29, 2020
Last week was International Small Business Week. Many dealerships would be considered small businesses under the Small Business Association’s definition in retail trade – up to 100 employees and $7.5...
marketing manager

Struggles of a Marketing Manager

- June 26, 2020
“What is the role of a marketing manager?” This question came up at a recent training event for 20 newer marketing managers. Their experience ranged from just being hired to being...
CTAs

Effortlessly Improve Your Calls-to-Action (CTAs)

- June 24, 2020
Calls-to-Action, or CTAs, are prompts sprinkled throughout service and marketing materials. Typically written in imperative verb form, CTAs lead customers along specific routes by urging them to take desired actions....
COVID-19

How Dealerships Can Come out of the COVID-19 Scare Stronger Than Before

- June 23, 2020
The globe is facing an unprecedented challenge, and in many ways, auto dealerships are in the front lines. Despite the growing popularity of online car buying, 95% of vehicles are...
Greta Crowley

How Autotrader is Encouraging Consumers to Buy Online – Greta Crowley, VP of Marketing

- June 17, 2020
On today’s show, we’re very pleased to welcome Greta Crowley, Vice President of Marketing for Autotrader. In this segment, Greta and Jim tackle Autotrader's recently launched, new national TV campaign,...
marketing update

Weekly Marketing Update with John Fitzpatrick – [6.8.20]

- June 8, 2020
In today's segment, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides CBT with a weekly marketing update. To find out more, visit Force...
Corey Perlman

Use These Social Media Strategies to Serve Your Customers and Community – Corey Perlman, Social Media Expert

- June 3, 2020
On today's show, we’re pleased to welcome Corey Perlman, social media and digital marketing Speaker at Impact Social. In this segment, Jim and Corey discuss how to offer value to...


CBT News
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