TSLA407.190-12.58%
GM75.745-2.105%
F13.652-0.1784%
RIVN17.230-2.91%
CYD46.6500.41%
HMC28.550-1.08%
TM179.8700.07%
CVNA69.615-0.765%
PAG184.2500.83%
LAD311.0352.015%
AN191.9701.25%
GPI295.360-1.45%
ABG210.2702.3%
SAH86.6700.76%
TSLA407.190-12.58%
GM75.745-2.105%
F13.652-0.1784%
RIVN17.230-2.91%
CYD46.6500.41%
HMC28.550-1.08%
TM179.8700.07%
CVNA69.615-0.765%
PAG184.2500.83%
LAD311.0352.015%
AN191.9701.25%
GPI295.360-1.45%
ABG210.2702.3%
SAH86.6700.76%
TSLA407.190-12.58%
GM75.745-2.105%
F13.652-0.1784%
RIVN17.230-2.91%
CYD46.6500.41%
HMC28.550-1.08%
TM179.8700.07%
CVNA69.615-0.765%
PAG184.2500.83%
LAD311.0352.015%
AN191.9701.25%
GPI295.360-1.45%
ABG210.2702.3%
SAH86.6700.76%


Automotive Marketing

Fitting an Off-Road Presence into Your Dealership’s Marketing

- August 4, 2020
In General Motors’ second-quarter earnings call, Mary Barra pointed to GMC and Chevrolet models that will continue to build upon demand for popular off-road products. The new HUMMER electric vehicle...
Sales & Marketing Auto News
video

Five Types of Video Content To Share With Your Audience in 2020

- August 3, 2020
Data from Google revealed that 75 percent of auto shoppers say that online video has influenced their shopping habits or purchases. Video plays a crucial part in the car buyer...
Sales & Marketing Auto News
Sokal

The Benefits of Outsourcing Your Dealership’s BDC – Mark Sokal

- August 3, 2020
March and April were shaky months for many dealers nationwide, and their vendor partners also felt the sting of less than stellar sales as a result. However, as the industry...
Sales & Marketing Auto News
CBT Automotive Newscast

CBT Automotive Newscast: July 24, 2020

- July 24, 2020
Today's Featured Interview: Artificial intelligence has a large role to play in supporting the future of the automotive industry. Daniel Davenport, Sr. Director of North American automotive for Capgemini, joined us...
Daily Newscast Headlines
Facebook pages

Are Personally-Branded Facebook Pages Bad for Dealers?

- July 24, 2020
Thanks to an estimated 80% turnover rate on sales teams, dealership managers know the challenges of efficiently hiring and training new salespeople. One thing that can complicate this inevitable revolving door...
Sales & Marketing Auto News
Rob Sight Ford

How Rob Sight Ford is Working Through Challenging Market Conditions

- July 20, 2020
The right message goes a long way with consumers. Bobby Sight, operations director at Rob Sight Ford, knew that the messaging behind their marketing played a big role in their...
Management & Leadership Sales & Marketing
custom audience

4 Custom Audiences Your Dealership Should Use in Facebook Ads

- July 17, 2020
As an automotive marketer, you’re putting valuable time and money into your Facebook advertising strategy. That’s why it’s so important for your ads to be seen by the right audience. While...
Sales & Marketing Auto News
Nielsen Automotive

Why It’s Time to Hit the Reset Button on Your Marketing Expenses – Colin Carrasquillo, Nielsen Automotive

- July 15, 2020
New Jersey dealer group Nielsen Automotive is reporting year over year growth for their seven dealerships in the Newark area, thanks to pent up demand. According to digital marketing manager...
Management & Leadership Sales & Marketing
marketing

Five SEO Trends for 2020 that Dealership Marketing Teams Need to Know

- July 14, 2020
How do you expand the reach of your dealership's brand? In today's world of uncertainty, it has become crucial to tighten your marketing strategies to reach new customers. The question...
Sales & Marketing Auto News

Bob Lanham and Jen Cole on Helping Dealers Leverage Facebook Ad Technology

- July 9, 2020
Coming off of tremendous sales numbers for both May and June, many dealers are beginning to bring their departments back to 100 percent operating capacity, including their marketing teams. In...
Sales & Marketing Daily Newscast

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