How Dealer Body Shops Can Navigate the Restart
In April 2020, traffic volumes across the US were reduced by 30 to 60 percent as COVID-19 restrictions kept much of the public at home. As a direct result, fewer...
TSLA407.520-12.25%
GM75.770-2.08%
F13.655-0.175%
RIVN17.214-2.9261%
CYD46.6900.45%
HMC28.530-1.1%
TM179.8550.055%
CVNA69.820-0.56%
PAG184.2500.83%
LAD311.2702.25%
AN192.0801.36%
GPI295.180-1.63%
ABG210.2602.29%
SAH86.6750.765%
TSLA407.520-12.25%
GM75.770-2.08%
F13.655-0.175%
RIVN17.214-2.9261%
CYD46.6900.45%
HMC28.530-1.1%
TM179.8550.055%
CVNA69.820-0.56%
PAG184.2500.83%
LAD311.2702.25%
AN192.0801.36%
GPI295.180-1.63%
ABG210.2602.29%
SAH86.6750.765%
TSLA407.520-12.25%
GM75.770-2.08%
F13.655-0.175%
RIVN17.214-2.9261%
CYD46.6900.45%
HMC28.530-1.1%
TM179.8550.055%
CVNA69.820-0.56%
PAG184.2500.83%
LAD311.2702.25%
AN192.0801.36%
GPI295.180-1.63%
ABG210.2602.29%
SAH86.6750.765%
Automotive Marketing
How to Market Your Dealership’s Digital Retailing Process – Glenn Pasch
In light of the COVID-19 pandemic, many dealers have adopted digital retailing technology on their website to meet consumer demand and facilitate an uptick in online sales. However, dealers still...
How dealers can drive leads when inventory slows down
Dealerships across the nation have run low on cars to sell amid the COVID-19 pandemic. Motor vehicle and parts dealers’ sales dropped to a year-over-year low of 52.5% in April...
Paul Potratz on Creating the Right Messaging Behind Your Facebook Ads
If your dealership is not using Facebook as part of its marketing strategy, then it should be. The social media platform has become more than just a place to catch...
Text Your Way to Higher Customer Satisfaction
This morning, I dropped off my 145-pound Newfoundland, Tess, to be groomed. I scheduled and paid over the phone, and then I received reminders via text. When I arrived and...
Five Marketing Strategies to Increase Service Department Sales
According to the National Automobiles Dealers Association, almost 50 percent of a dealer's gross profits are generated by the service department. For many dealerships, service departments can be a significant...
Report Shows the Consumer Connection Goes Beyond Cars to Include Brand
It seems that car owners have always developed an emotional bond with their vehicle. Research by Road & Travel Magazine from back in December 2007 found that 60 percent of...
Force Marketing CEO John Fitzpatrick on Today’s Auto Marketing Recovery and Impact
When the pandemic first hit the United States in early March, dealers began to revaluate their department budgets and overhead costs to offset the drop off in sales. Unfortunately, one...
The Power of Local: Five Ways to Harness Local Community Support
A recent Visa Back to Business Study took responses from business owners across various sectors about their optimism regarding their futures and the strategies they are taking to manage the...
Is Your Dealership Generating Enough High Quality Leads? – Kevin LeSage
With all of the digital tools at customers’ disposal, dealers are seeing an influx of leads as more consumers pursue online transactions. However, not all of those leads are high...
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