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direct mail

Why Direct Mail Marketing Needs To Be Part of Your Marketing...

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Even with the evolving technologies available to communicate with prospects from your dealership, direct mail should be a critical piece in your dealership’s marketing...

How Dealers Can Navigate Complex Marketing Strategies in 2020

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Auto retail marketing strategies are continually moving towards an omnichannel approach, equipped with video, paid ads, and social media engagement. These concepts can be...
Glenn Pasch

The 4 Marketing Tips Your Dealership Should Focus on to End...

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On today’s show, we’re pleased to welcome back Glenn Pasch, auto marketing expert, industry thought leader, and CEO of PCG Digital. Glenn is no...
marketing

Get More Quality Digital Marketing Leads with These Strategies – Jonathan...

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Jonathan "JT" Thompson, Vice President of Sales at Force Marketing joins Jim Fitzpatrick in our CBT News studio to discuss how dealers can integrate...
buying experience

How to Create the Best Car Buying Experience for Your Customer...

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Eric Mercado, Chief Sales Officer of Force Marketing joins Jim Fitzpatrick in our CBT News studio where the pair take a comprehensive look at...
Marketing

Cody Tomczyk of Force Marketing Discusses The Biggest Marketing Opportunities your...

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  Cody Tomczyk, Vice President of Force Marketing joins Jim Fitzpatrick in our CBT News studio where the pair discuss how video is now the...
automotive marketing

Cable TV’s Evolved Data Capabilities Create A Powerful Automotive Marketing Channel

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Ahead of the National Auto Dealers Association (NADA) conference in San Francisco, Comcast Spotlight hosted a panel discussion with automotive marketing industry leaders, to...
Marketing Solutions

Hearst Autos Aims to Deliver In-Market Shoppers to Your Website

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Hearst Autos Aims to Deliver In-Market Shoppers to Your Website Car and Driver is entering the retail space and they are excited to branch outside...
automotive marketing

What to Look for In an Automotive Marketing Agency

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As the digital markets continue to change, consumer habits also follow. With so much Automotive marketing agencies are there to help you analyze your...
automotive marketing

Why Person Is the 4th P of Automotive Marketing

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People make the difference.  There it is.  Right up front. At Cars, we think that the salespeople and service advisors within our industry are such...