TSLA390.8209.19%
GM75.770-1.12%
F11.880-0.2001%
RIVN15.020-1.38%
CYD40.000-1.21%
HMC24.090-0.25%
TM188.710-3.91%
CVNA382.600-13.2%
PAG169.840-1.68%
LAD290.9000.78%
AN210.000-2.38%
GPI353.670-3.2%
ABG203.010-0.68%
SAH76.430-2.32%
TSLA390.8209.19%
GM75.770-1.12%
F11.880-0.2001%
RIVN15.020-1.38%
CYD40.000-1.21%
HMC24.090-0.25%
TM188.710-3.91%
CVNA382.600-13.2%
PAG169.840-1.68%
LAD290.9000.78%
AN210.000-2.38%
GPI353.670-3.2%
ABG203.010-0.68%
SAH76.430-2.32%
TSLA390.8209.19%
GM75.770-1.12%
F11.880-0.2001%
RIVN15.020-1.38%
CYD40.000-1.21%
HMC24.090-0.25%
TM188.710-3.91%
CVNA382.600-13.2%
PAG169.840-1.68%
LAD290.9000.78%
AN210.000-2.38%
GPI353.670-3.2%
ABG203.010-0.68%
SAH76.430-2.32%


Automotive Marketing

Colin Carasquillo shares how dealers can unlock first-party data using CDPs to personalize, automate and scale marketing efforts.

Activate your dealership’s hidden data goldmine with CDPs

- July 24, 2025
Most dealers are sitting on a massive but underutilized data goldmine. In today's episode of Marketing Matters, Colin Carasquillo, digital marketing director at Nielsen Automotive Group, discusses how to use...
Featured Marketing Matters
On the latest episode of CBT Now, Jeremy Raymaker joins us to discuss how his team leverages social platforms to grow their business.

Mercedes-Benz Country Hills specialist Jeremy Raaymaker uses humor, social media to boost sales

- July 22, 2025
Jeremy Raaymaker, brand specialist at Mercedes-Benz Country Hills, one of Canada’s largest Mercedes showrooms, is gaining attention for his unique use of humor and social media to attract customers and...
Featured Tips & Training
marketing

Smart marketing is about the message, not just the frequency

- June 5, 2025
With car buyers representing just a sliver of the population, roughly 2% at any given time, dealers can’t afford to waste outreach. The difference between being remembered and being ignored...
Featured Marketing Matters
Bill Harper, CEO of BrandBossHQ, shares branding and pricing strategies to help dealers navigate economic uncertainty and earn loyalty.

Bill Harper’s guide to branding during economic uncertainty

- May 13, 2025
When the economy becomes unpredictable and consumers’ budgets tighten, how dealers position their pricing, service offerings, and customer experience can determine whether they pull ahead or fall behind. In today’s...
Featured Sales & Marketing
Electric vehicle (EV) sales in the United States are rising — but not as fast as they should be, but their popularity has declined.

How dealers can alleviate worries and boost EV sales

- May 13, 2025
Electric vehicle (EV) sales in the United States are rising — but not as fast as they should be. Despite widening range, shrinking battery pack sizes, expanding model availability, and...
Articles EVs & Technology
Ahmed Iqbal, Head of Industry for Automotive at TikTok, joins us to explain how the platform is shaping the future of car buying.

TikTok’s Ahmed Iqbal says one-third of users are car shoppers: Here’s how dealers can tap in

- April 28, 2025
As more consumers turn to social platforms for product discovery, automotive dealers are finding surprising success on TikTok. Ahmed Iqbal, Head of Industry for Automotive at TikTok, joins Jim Fitzpatrick...
Featured Sales & Marketing
Tiana Mick shares her expert strategies on how sales professionals can leverage social media and personal branding to drive more business.

Maximizing sales with personal branding: Tianna Mick reveals key social media strategies for success

- March 31, 2025
In today's competitive automotive market, salespeople are discovering that personal branding can be just as essential as a dealership's brand. Tianna Mick, Chief Marketing Officer at Dealer Synergy, joins us...
Featured Sales & Marketing
Lifecycle marketing helps auto dealers engage customers at every stage

How lifecycle marketing transforms automotive sales

- March 26, 2025
Lifecycle marketing is a crucial strategy for automotive dealers aiming to build long-term success and cultivate lasting relationships with their customers. By implementing lifecycle marketing into their digital strategies, dealerships...
Articles Sales & Marketing
CDK launches the Fundamentals Suite: A proven and scalable core business system for smaller auto dealerships

CDK launches the Fundamentals Suite: A proven and scalable core business system for smaller auto dealerships

- March 18, 2025
AUSTIN, Texas – March 18, 2025 – CDK, the leading automotive retail software provider, today announced the launch of the CDK Fundamentals Suite, a proven and scalable core business system for 1-2 franchise automotive...
Sales & Marketing Publishing Partners
Andy Wright criticizes classified listing platforms for deceptive pricing and urges them to take responsibility for transparency.

Vinart Dealerships’ Andy Wright calls for transparency on third-party classified listing platforms

- March 10, 2025
The rising costs and lack of transparency on third-party classified listing platforms are becoming a significant concern for dealers. In a recent LinkedIn post, Andy Wright, managing partner at Vinart...
Featured Management & Leadership


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Ransomware attacks more than doubled in 2025, and the targets now include the vehicles themselves, says a new report from cybersecurity firm Halcyon.
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GM deploys Google Gemini AI to 4 million vehicles
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CBT News
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