Tuesday, November 24, 2020
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marketing

Why now is the time to lean into your dealership’s marketing...

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On today’s show, we’re pleased to welcome back John Fitzpatrick, Co-Founder and CEO of Force Marketing to discuss the latest updates and news in the automotive industry with regards to marketing trends and strategy. Labor Day was a key moment for the auto retail industry to fully realize its recovery potential. The feedback that Fitzpatrick […]
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Mark Sokal

Expand your dealership’s reach with these website features – Mark Sokal

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We’re pleased to welcome back Mark Sokal, a 20-year automotive veteran who founded Sokal Media Group and Webstreak. Now merged into one company under the name Sokal, this marketing agency has over 100 employees and well over 350 clients around the nation. In this segment, anchor Jim Fitzpatrick and Mark Sokal discuss the critical elements […]
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Lissette Gole

Google’s automotive retail head Lissette Gole, discusses meeting modern consumer demands

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 Digital retailing has become a necessity for dealers in the midst of the pandemic. However, tracking consumer activity online and increasing the efficacy of your digital marketing can be challenging. Lissette Gole, head of automotive retail for Google, joined us today to lend her perspective on digital trends and the activity of online shoppers. […]
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Google's

What Google’s New Change in Ad Policy Means for Dealers and...

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Google recently made a policy change that limits the ability to target customers by zip code. This could have a major impact on dealers and OEMs as they market and advertise. Today, we discuss this change with Peter Leto, CEO of Foundation Direct and former Head of Automotive Retail at Google. As of October 19, […]
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Paul Potratz

Paul Potratz on Creating the Right Messaging Behind Your Facebook Ads

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If your dealership is not using Facebook as part of its marketing strategy, then it should be. The social media platform has become more than just a place to catch up with old friends. It is now a powerhouse of advertising tools and resources. Paul Potratz, Owner of Potratz Partners Advertising joins us to discuss Facebook […]
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force marketing

Force Marketing CEO John Fitzpatrick on Today’s Auto Marketing Recovery and...

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When the pandemic first hit the United States in early March, dealers began to revaluate their department budgets and overhead costs to offset the drop off in sales. Unfortunately, one of the first departments to have strong budget cuts was marketing. However, as sales continue to rebound, many dealers are back to their pre-COVID ad […]
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Sokal

The Benefits of Outsourcing Your Dealership’s BDC – Mark Sokal

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March and April were shaky months for many dealers nationwide, and their vendor partners also felt the sting of less than stellar sales as a result. However, as the industry kicks off August, recovery appears strong and supply and demand are trying their best to normalize. Dealers are now largely focusing on eliminating wasteful overhead […]
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CBT Automotive Newscast

CBT Automotive Newscast: July 24, 2020

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Today’s Featured Interview: Artificial intelligence has a large role to play in supporting the future of the automotive industry. Daniel Davenport, Sr. Director of North American automotive for Capgemini, joined us to provide insight on AI.’s impact on the auto world. Watch the full-length interview here. Top Headlines:  The rich just keep getting richer. Tesla, […]
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Rob Sight Ford

How Rob Sight Ford is Working Through Challenging Market Conditions

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The right message goes a long way with consumers. Bobby Sight, operations director at Rob Sight Ford, knew that the messaging behind their marketing played a big role in their success during COVID-19. We caught up with Bobby to talk about the message in marketing and proper advertising strategies. When COVID-19 hit the auto retail […]
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Nielsen Automotive

Why It’s Time to Hit the Reset Button on Your Marketing...

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New Jersey dealer group Nielsen Automotive is reporting year over year growth for their seven dealerships in the Newark area, thanks to pent up demand. According to digital marketing manager Colin Carrasquillo, those numbers were done while running leaner than ever as well. What this shows us, is that consumers will always need vehicles regardless […]
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