Tag: Automotive Marketing
Why collaboration is key to leveraging dealership data — Shaun Kniffin...
Over the past few years, adaptation and collaboration have become essential elements for dealerships as data continues to play a bigger and bigger role...
The best (and worst) automotive marketing strategies for 2024 — Glenn...
The car market is slowly falling back into its old habits, which means more competition, increased incentives, and bigger automotive marketing budgets. But when...
Should you trust AI with your digital ad dollars?
Artificial intelligence has a variety of uses in the automotive industry. While many dealerships use artificial intelligence in the marketing and customer service capacity...
5 ways to turn customers into ambassadors for your dealership
What is more powerful than well-drafted ad copy, video content, or a social media post about your dealership's discounts? You may be surprised to...
Proven strategies to boost your dealership’s website conversion rate
Most of car shoppers first learn about your dealership and vehicles from your website. That’s why having a dealership website that gets customers in...
Using better marketing to attract better talent
Countless articles and news stories focus on the lack of workers for many businesses today. Some blame the economy, some blame government assistance, or...
Decoding car buyer personas: Understanding emotional triggers and decision-making factors
Everyone likes to think they're logical. That their decisions, particularly those with substantial financial implications, like purchasing a car, are based purely on objective...
First-party data: a marketing goldmine for dealers
Macroeconomic and industry-specific challenges continue to impact how dealers do business. From inflationary pressures and rising interest rates to vehicle inventory challenges, fluctuating prices,...
The role of leasing in a normalizing car market — Aaron...
With signs of pre-pandemic norms returning to the market, car dealers are beginning to consider alternative strategies, such as leasing, to maintain their profit...
Public relations for dealerships: when silence isn’t golden
Public relations (PR) is a crucial yet often underestimated and unused tool for automotive dealerships. PR is an integral element of any dealership’s strategy,...
