Is athlete marketing through NIL worth it for auto dealers?
The NCAA’s recent new rules on name, image, and likeness (NIL) will profoundly impact student-athletes’ lives. For the first time, they will be able to profit from their work—by signing...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
auto sales
5 nuts and bolts of successful dealership marketing campaigns
For years, YouTube, TikTok, and online social media, in general, have educated consumers on how to spot good marketing. But unfortunately, it's also made some jaded, picky, hesitant, and elusive...
Tips to improve the close on service transactions
For most dealerships, the aim for 100% service absorption is a lofty goal. Achieved, it pays the overhead expenses completely for the month, alleviating pressure on the rest of the...
October auto sales bring positive results for many
For automakers, October 2022 was a mixed bag of successes and some losses. However, there's a lot to be optimistic about for the automotive industry. Forecasts and analysis from Cox...
Why selling extended warranties is good for customer relations
The average bumper-to-bumper car warranty lasts three years. After this time, customers can choose to extend the car warranty or can go without protection. If the customer goes without protection,...
Increased online sales adoption could signal the in-person experience needs change
The 2022 Deloitte Global Automotive Consumer Study indicates that concluding a vehicle in-person remains the preferred method for 75% of car buyers. However, more people are attracted to buying their...
How to create more personalized marketing for your car dealership
Identifying, communicating, and converting high-quality prospects is the primary purpose of adding personalization to your car dealership.
The personalized marketing options are similar to those of leading companies like Amazon and...
How can 3D printing improve the automotive industry?
At one point, the idea of rapidly creating one-off products was reserved for science fiction, like the Star Trek Replicator. But, the advent of 3D printing—sometimes called additive manufacturing—has taken...
Cure complacency culture and save your car dealership’s reputation — Jonathan Dawson
In some ways, the automotive industry saw some of the most amazing growth and profitability over the last two years. While this is an exciting time for car sales, savvy...
5 reasons why giving back to your community can boost your bottom line
Business and profit go hand in hand – that's the whole point. But another thing that successful dealerships have available due to financial success is the ability to give back.
Charity...
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