Thursday, December 2, 2021
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Shawn Hays

How car dealers can stay ahead of the curve with...

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Today on CBT News, host Jim Fitzpatrick is joined by Shawn Hays, Co-Founder of Sales Hustler and General Manager of Carter Myers Colonial Chevrolet in Richmond, VA. Hays has built a large audience of car dealers under the title Your Car Guy on Facebook. Hays has spoken at numerous industry events on simplifying the car-buying […]
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customers

Study shows that negative auto dealer ratings are on the...

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Today, it can quickly feel like company reputations either rise or fall depending on what is said about them on Yelp, Google, or any other relevant review site. For dealers, this may feel even more crucial, as dealerships are often looked at through a critical lens by customers and media outlets because of the complexities […]
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Facebook Marketplace

Why Dealerships Should Use Facebook Marketplace

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In 1995, Craigslist changed the way individuals bought and sold personal items, including used vehicles. Craigslist replaced newspaper classified ads as the go-to spot for posting cars for sale. Dealerships quickly took notice of Craigslist, listing their vehicles and stocking up on used car inventory. On a list of the most impactful technologies for the […]
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Auto Marketing Now

5 Observations from Measuring Consumer Engagement on Dealer’s Websites

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  On this episode of Auto Marketing Now, Brian shares 5 observations that have changed his thinking on digital marketing strategy based on the data that has been collected in the PCG Engagement Project. Dealers must understand how consumers are navigating their site to reveal friction points. The 5 observations include: Most Dealers are not […]
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dealshield

Reverse a Bad Buying Decision at Auction with New 30-Day...

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No dealer likes realizing that they’ve made the wrong purchase at auction. Cox Automotive’s DealShield, has responded to dealer feedback and launched the industry’s first 30-day no hassle return guarantee. Today, CBT’s Jim Fitzpatrick chats with Brett Woods, Interim Vice President of Assurance at Cox Automotive to discuss this program more in-depth. Brett first tells us […]
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Peter Welch

NADA President Testifies in Front of Department of Commerce

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Subsequent to several automakers and automotive organizations releasing statements regarding President Trump’s tariff plans and implementations, the President of the National Automotive Dealers Association (NADA) provided testimony before the United States Department of Commerce on July 19, 2018. Peter Welch, who is also the CEO of NADA, stated that NADA represents 16,800 auto dealers and […]
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Automotive Industry

Auto Dealer Live – Marketing and Used Vehicles

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Linking the automotive industry together allows the community to better share news, practices and everything in-between. Helping to take that connectivity and knowledge to new highest while providing helpful content to all automotive professionals across the nation via an online platform and podcast is David Villa and David Cribbs of Auto Dealer Live. Auto Dealer […]
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Sales Email Lead Program

GM Launches Dealer Sales Email Lead Program

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GM Launches Dealer Sales Email Lead ProgramOn April, 9, 2018, GM launched the Dealer Sales Email Lead Program aimed at decreasing dealer response times to customer inquiries. “Time is important,” according to Michael Bojarczyk, GM Senior Manager of Marketing Support. “You’ve got to make sure that you address the customers’ questions, answer those questions and […]
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How to Give Millennials the Best Dealership Experience

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Who Are Millennials? This generation grew up in a digital world and technology is engrained in their daily lives. Millennials are the most diverse, socially-conscious,...
auto dealer

5 Best Practices For Your Website From An Online-Only Dealership

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Websites are essential components of a business strategy. In the late 1990’s they were “digital business cards,” primarily informing customers about the offerings of companies and contact information. Now, they allow consumers to purchase items, sign up for newsletters, and chat with live agents. They should be the go-to place for clients to gather any […]
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