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customer

The Most Profitable Business Strategy Is Your Current Customer Base!

Almost Every Dealer, CEO, President VP of Sales and Manager that I speak to these days in the automotive dealership business constantly emphasizes building...
John Fitzpatrickvideo

How Force Marketing is Using Video to Help Dealers Improve Their Shopping Experience –...

Force Marketing's John Fitzpatrick joined Jim on the CBT Stage at NADA 2020 to explain how using video in an omni-channel marketing approach can...
onboarding

Employee Onboarding: Five Things Dealership Owners Should Do with New Hires During Week One

It is true what they say; you never have another chance to make an excellent first impression. At your dealership, the onboarding and training...
video

Increase Your BDC’s Efficiency and Effectiveness with Call Tracking Analytics from CallRevu – Anthony...

Recently, the CBT Automotive Network was on-location at NADA 2020 in sunny Las Vegas where host Jim Fitzpatrick spoke with Anthony Giagnacovo, CEO of...
customer rewardsvideo

How CDK Global’s New Customer Rewards Program Compares to Others in the Industry

Recently, the CBT Automotive Network was on-location at NADA 2020 in sunny Las Vegas where host Jim Fitzpatrick discussed CDK Global's new customer rewards...

Creating a Video Culture at Your Dealership

 On this week's episode of Kain & Co., David Kain talks about how you can engage with your customers by using the power of...

How Video Pre-Roll Can Complement Your Online Marketing Strategy

On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...

How Can You Maximize PVR Earnings?

On this week's episode of F&I Today, Becky Chernek talks about the most recent PVR earnings, how AutoNation is maintaining a PVR of $1,900,...

Why You Shouldn’t Fear Rejection in Sales

Customers are often met with a sense of fear when dealing with salespeople. However, working in automotive retail comes with it's own set of...