This week on Straight Talk with David Lewis David talks about how to increase your demo ride.
Modifying your dealership’s sales approach through COVID-19
Over the last six months, David Lewis has talked with hundreds of dealership personnel. The majority seem to be in agreement that the changes currently being made to the sales process will be around for a long time. On this…
How to Manage Stress in Your Career as a Car Salesperson
On this week's episode of Straight Talk, our host, David Lewis discusses some effective strategies you can use to manage stress when working in the dealership. The number one health issue in today's fast-paced world is stress, and it can…
Having the Willingness to Win
The retail auto industry can often times feel like a race. Sometimes we're racing against coworkers or the competition, while other times we're racing our own doubts and fears. On this week's episode of Straight Talk, David Lewis of David…
How to start planning your digital marketing strategy for 2021 – Brian Pasch
Despite the COVID-19 pandemic, experts we’ve talked to say the retail auto industry is booming. Digital marketing and retailing has played a large role in making that possible. However, many dealers still have not brought their marketing budgets back 100%.…
Trump vs. Biden on the future of the American automotive industry
The current 2020 presidential candidates diverge on many issues, and the US auto industry is no exception. For undecided voters, it can be challenging to sort out who takes which position. Here are some points to consider as we head…
Five factors that drive innovation in auto retail
Dealership gross profits have declined from 3.3% to 2.4% between 2015 and 2018. Over that same time frame, an average dealership’s operating profits saw an even more drastic decline – from 8.9% to just 1.7%. The decline in profitability coincides…
A look inside industry icon Hugh Hathcock’s automotive retail journey
Today on CBT News, we welcome back to the show Hugh Hathcock, owner of ReconVelocity. Now, you may know a little bit about his success in the automotive retail industry, but do you know how it began? Hathcock has an…
Fiat Chrysler plans to roll out Ram electric pickup
As electric vehicles continue to grow in popularity, More auto brands are jumping on the trend of building new EV models. The latest addition to the EV race is Fiat Chrysler’s Ram brand. During the company’s third-quarter earnings call, FCA…
