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customers

Are you still trying to sell customers?

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If insanity is doing the same thing over and over again and expecting different results, it’s time to stop the insanity of the majority...
AI

Why car dealers are investing in AI technology for business growth...

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Artificial Intelligence, or AI, is changing the way many in the industry navigate retail automotive, and dealers are seeing the benefits. According to a...
David Horsager

Why building trust can be a car dealer’s strongest tool for...

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Every great relationship is rooted in trust. If a customer does not trust you or your business they will most likely take their money...
Customer Trust

The Power of “Starting with Why,”: Four Ways to Strengthen Customer...

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Have you ever stopped to think about why customers choose to purchase a car with you? Do you know why your selling practices resonated...
loyalty

Are you winning the loyalty battle?

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It's a competitive market out there... One that we haven't seen in a long time. That means the loyalty aspect of the car buying...
newscast

Daily Newscast: Dealers Are Overestimating Trust from Customers | How to...

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In today’s CBT Newscast for Wednesday April 26, 2017: Dealers Are Overestimating Trust from Customers Joe caught up with Patrick McMullen, Sr. VP Strategy & Innovation...