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AI

Why car dealers are investing in AI technology for business growth...

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Artificial Intelligence, or AI, is changing the way many in the industry navigate retail automotive, and dealers are seeing the benefits. According to a...
David Horsager

Why building trust can be a car dealer’s strongest tool...

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Every great relationship is rooted in trust. If a customer does not trust you or your business they will most likely take their money elsewhere. On today’s show, we welcome David Horsager, Trust Expert and CEO of Trust Edge Leadership Institute.  Horsager is also a best-selling author of his latest book titled, Trusted Leader: 8 […]
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Customer Trust

The Power of “Starting with Why,”: Four Ways to Strengthen...

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Have you ever stopped to think about why customers choose to purchase a car with you? Do you know why your selling practices resonated more with them than another dealership down the street? Other than the pricing, car itself, and the personality of the sales rep, why did they move should “start with why.” Here, […]
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loyalty

Are you winning the loyalty battle?

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It’s a competitive market out there… One that we haven’t seen in a long time. That means the loyalty aspect of the car buying process is critical, especially when your dealership is vying for a share of what’s being called by some, a “flattening market.” Jim sat down with Steve Had, VP of Sales and […]
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newscast

Daily Newscast: Dealers Are Overestimating Trust from Customers | How to...

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In today’s CBT Newscast for Wednesday April 26, 2017: Dealers Are Overestimating Trust from Customers Joe caught up with Patrick McMullen, Sr. VP Strategy & Innovation...