What Garden Hoses & Cars Have in Common: Conversational Commerce
Ever think you’d be competing with a garden hose? In a sense, you are...because the same people buy both products. And as IBM’s Bridget van Kranlingen has said, “The last...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
Publishing Partners
Scarcity Marketing Gets Smarter
Automotive is getting smarter about applying a traditional approach to retail: scarcity marketing. Both dealers and customers stand to benefit.
Retailers have relied on scarcity marketing for decades to attract customers,...
Why the Automotive Industry Needs Diversity
Diversity continues to be a hot-button topic across many industries including automotive.
You don’t have to look very far to find insights addressing this important issue, an example being a recently...
What It Costs Your Dealership to Miss Incoming Chats & Texts
Did you let almost $14,000 in gross profit slip away last month?
Let’s assume your dealership offers web and mobile messaging options like text or chat. After all, messaging can generate...
How Dealerships Can Leverage Organic and Paid Content on Facebook and Instagram
There is no slowing down for Facebook and Instagram.
By 2019, Facebook, the world’s largest social network with 2.2 billion monthly active users, will account for 11.3 percent of all U.S....
A Dealer’s Key to Success: Realizing Everyone is a Salesperson
The consumer buying experience has seen rapid changes in the past two decades. In years past, customers could only purchase items in a physical store. However, with the advent of...
Service Retention: How online culture is slowly killing your service drive – Total Customer Connect
Most Americans shop on Amazon or eBay and the negative impact on brick and mortar retail outlets is far-reaching. Customers have proven they want to shop and order goods and...
Using CRM to Get a Raise
Do you know anyone who would not say that they would like to make more money? I know I don’t! This does not surprise me, as I believe that money...
Welcome to the New 4Ps of Automotive Marketing
Automobile shoppers’ behaviors have changed; they do so much of their research online that more than half never contact a dealership before their walk on the lot. Their experiences on...
How to Give Millennials the Best Dealership Experience
Who Are Millennials?
This generation grew up in a digital world and technology is engrained in their daily lives. Millennials are the most diverse, socially-conscious, and tech-savvy generation. They’re known to...
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