The consumer buying experience has seen rapid changes in the past two decades. In years past, customers could only purchase items in a physical store. However, with the advent of...
Most Americans shop on Amazon or eBay and the negative impact on brick and mortar retail outlets is far-reaching. Customers have proven they want to shop and order goods and...
Automobile shoppers’ behaviors have changed; they do so much of their research online that more than half never contact a dealership before their walk on the lot. Their experiences on...
Who Are Millennials?
This generation grew up in a digital world and technology is engrained in their daily lives. Millennials are the most diverse, socially-conscious, and tech-savvy generation. They’re known to...
Everyone who knows John Burford knows he’s not the shy, retiring type. Those terms may apply to other people in Madison County, Kentucky, but not to John. He speaks his...
Danger! DealerFire is an extremely flammable website and digital marketing solution for auto dealers brought to you by DealerSocket, Inc. DealerFire offers responsive websites, custom content, social media marketing, Google...
The millennial generation, the term used for the demographic born between 1982 and 1997, is substantially different than previous generations when it comes to how they shop.
This is no less...
Rebecca Salinas had a conversion problem. As the internet manager of Ford of West Covina, she knows her digital strategy constantly needs to evolve as both customer behavior and the...
A recent study conducted by Ziebart International Corporation, to better understand consumer’s purchase habits within the Detailing and Auto Protection markets, found consumer’s number one reason for purchasing aftermarket appearance...