Rebecca Salinas had a conversion problem. As the internet manager of Ford of West Covina, she knows her digital strategy constantly needs to evolve as both customer behavior and the...
A recent study conducted by Ziebart International Corporation, to better understand consumer’s purchase habits within the Detailing and Auto Protection markets, found consumer’s number one reason for purchasing aftermarket appearance...
If you’ve skimmed a DealerSocket ad in your last 10 or so editions of Automotive News, then you have caught our newest headline, “In Dealership We Trust.” I thought you...
Most dealerships acquire used car inventory through the auction process, which can be painfully long and costly, squeezing your dealership’s potential profit margin. Consider, however, that the average dealership sees...
Consumer apprehension toward car dealerships likely goes way back to the first sale at a dealer. It’s no surprise that people joke that they would rather go to the dentist...
What do we know about automotive consumers today? They know exactly what they are looking for, how many you have in stock, and how every dealer in the region is...
Personalization is certainly trending in the automotive web space now and promises to continue to be a hot topic in 2017 as well. As the online retail giants, such as...
Many leading retailers today collect more than half of their revenue online. They can
credit their success in large part to presenting all costs with no surprises in their
digital shopping carts....
Thanks to the internet, fewer consumers rely on a salesperson to make an informed
vehicle purchase. Today, many consumers have a specific vehicle in mind and have
already estimated the cost before...