Tuesday, July 5, 2022

Should car dealers continue to pay top dollar for trade-ins or is it time to pull back?

On the latest edition of Straight to the Point, host Frank J. Lopes is joined by Paul Machin, Head of Strategic Accounts at Black Book. Lopes gets straight to the point with Machin by asking him, should auto dealers still be paying all the money for trade-ins or should they pull back and slow down? Machin […]
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Frank Lopes
Frank Lopes
Frank has more than 20 years of experience in auto dealer marketing and has created multiple award-winning campaigns for various retail and e-commerce clients. He also is a frequent writer and speaker at industry events.

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