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Today on CBTNews.com - Tuesday, March 12th, 2019: The Importance of Evaluating Your Dealership's Marketing Team and Advertising Spend - Glenn Pasch, PCG Digital Jim recently...

CBT News Week In Review for Friday, January 25th, 2019: Find, Reach, and Retain Profitable Customers with the Power of Predictive Analytics - Amy Hughes,...

Today on CBTNews.com - Tuesday, January 22nd, 2019: How to Get the Most Value From Your Vendors, Employees, and Marketing Processes - Glenn Pasch, PCG...

If you see enough commercials, it might seem like the only generation with money and spending potential are Millennials. While Millennials offer tremendous potential for...

Today on CBTNews.com - Friday, September 21st, 2018: How To Get The Most Out Of Your Selling Opportunities - Glenn Pasch How many opportunities did you present...

Today on CBTNews.com - Tuesday, September 11th, 2018: Online Communication: The Key To Closing The Deal Today CBT Automotive welcomes Glenn Pasch, CEO of PCG Digital...

Recently I returned for a follow-up visit with a client where we had installed a new sales process for their team. Gathering a few...

We’ve all heard about Facebook advertising.  One strategy you might not be aware is awareness ads.  Glenn explains how an awareness campaign can impact...

 On Today’s Tip of the Day, Glenn Pasch explains that most dealerships have a top 20% and a bottom 20% but what do you...

Do you treat training like a cost or an investment?  Glenn Pasch explains why treating it like an investment impacts your bottom line in...