CBT News Week In Review for Friday, January 25th, 2019:
Find, Reach, and Retain Profitable Customers with the Power of Predictive Analytics – Amy Hughes, Experian
Marketing is still the number one essential practice in spreading awareness for your product, service, or brand. With consumer satisfaction and expectations constantly changing and evolving, paying attention to the current trends is a good way to stay ahead of the competition. Joining Jim today is Amy Hughes, senior director of dealer intelligence at Experian, to discuss what goes into an effective auto marketing campaign. Watch Now
How to Get the Most Value From Your Vendors, Employees, and Marketing Processes – Glenn Pasch, PCG Companies
Is your dealership making the most of your current marketing process, software, and employees? Well, now is the time to assess the strengths and weaknesses of your dealership and make any necessary changes. On today’s show, Jim welcomes back Glenn Pasch, CEO of the PCG Companies to discuss tips for compiling and analyzing your dealership’s marketing data, hiring employees, and tackling other challenges facing the industry today. Watch Now
How Rising Transaction Rates Could Affect Your Dealership’s Bottom Line – Steve Finlay, WardsAuto
The auto industry ended on another high for 2018, and 2019 is poised to be another strong year as well. While higher interest rates and tariffs present some challenges, there are still plenty of ways to remain profitable. On today’s show, Jim speaks to Steve Finlay, editor at Ward’s magazine to discuss the hot topics in automotive retail for 2019. Watch Now
How Subscription Services Can Create More Predictable Revenue Streams for Your Dealership – Vince Zappa, Clutch Technologies
The buzz surrounding car subscription services in 2018 has continued full speed ahead into 2019. With more millennials looking for alternative vehicle ownership options, and the appeal of not being tied down to one car, subscriptions services are only expected to increase in popularity this year. On today’s show, Jim speaks with Vince Zappa, president of Clutch Technologies, a leading consumer subscription software provider for the automotive industry. Watch Now
