You Got their CPO Business, Now Keep Them: Here’s 5 Ways!
You want to retain every buyer to whom you sell a certified pre-owned (CPO) vehicle to this year – and not...
Making and Measuring Goals — And Winning
Few get to start anything from scratch. A complete do-over. But that’s exactly what happened to Don Chalmers and his team and as a...
“Some folks might think that the phrase “micro-moments” is just some buzzword that’ll fade into the background, but that isn’t the case at all.”
Micro-moments are becoming a crucial part of...
Engaging Advisor to Assist
The time has come. You have well-thought-out reasons to sell your business. You have put your business in the best possible position for sale. You are...
Car shoppers are interacting with dealerships on mobile. It doesn’t matter if it’s via an app or a mobile browser on their smartphones or even a tablet, consumers are finding...
If you are one of those rare dealerships that conducts competitor monitoring daily, you are ahead of more than 95 percent of the other dealers – an enormous tactical advantage.
Dealerships...
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Are you prepared for Trump's Border Tax?
Steve Finlay w/ Ward’s Auto discusses F&I contest at Northwood University
Audience First, Everything Else Second
VW to spend $2 billion on zero emissions efforts - An organization set up as part of the Volkswagen diesel emissions settlement said Tuesday it is accepting proposals for $2...
Northwood University students take this contest seriously.After all, they’re fledgling entrepreneurs in the school’s unique automotive marketing and management program and the prize is more than a tin-cup trophy, shiny...
It might seem like a rhetorical question and one that is usually followed by a resounding “DUH!” The harsh truth is that it is extremely difficult to level out the...