Masks are on at dealerships nationwide, and not just in terms of PPE. For automotive dealers working hard to restart and gain momentum during the COVID-19 era of car sales,...
Bucking the traditional dealership model, Toyota Motor North America is re-launching a consumer-direct vehicle rental program for its dealers powered by Dealerware. Known simply as Rent a Toyota, the revamped rental program software was...
Today’s Featured Interview:
Facebook's Bob Lanham discusses 2021 marketing trends and what's next for the platform
2020 has been an unforgettable year for the automotive industry for a variety of different reasons....
Hiring and holding onto female employees isn't just about diversifying a dealership's staff or appealing to female buyers. Evidence has repeatedly shown that including women at all levels of a business strengthens it, with...
Today’s Featured Interview:
How to build and sustain a strong company culture at your dealership - Alex Casebeer, Capitol Subaru
For the seventh year in a row, Capitol Subaru was named one...
A report released on Dec 15 by the Alliance for Automotive Innovation calls on the government to increase support for both the manufacturing and ownership cycle of electric vehicles. The...
Today’s Featured Interview:
What the auto industry can expect from year-end sales in 2020 – Brian Finkelmeyer, Cox Automotive
What can the industry expect through the end of the year? Today on...
These days digital retailing is all the rage. There seems to be an endless cycle of articles detailing how to do it and how to use it to increase vehicle...
When COVID-19 hit in the Spring earlier this year, many dealers dialed back their marketing dollars to prepare for a rough road ahead. However, automotive retail came through the pandemic...
As we barrel towards 2021, it’s a good time to look at new ways to educate and help your customer because next year will require different marketing plans. It’s also...