The Month That Defied Expectations: October’s Auto Sales
2017 has been a rough year for many automakers. The industry as a whole experienced eight months of declining sales, with only a few manufacturers making positive gains. September brought...
TSLA375.530-6.08%
GM78.9500%
F13.855-0.14%
RIVN14.640-0.25%
CYD45.980-3.27%
HMC25.7600.18%
TM167.7600.53%
CVNA67.9253.095%
PAG183.4406.73%
LAD305.3008.22%
AN194.8502.69%
GPI317.510-0.74%
ABG206.3306.88%
SAH83.6202.195%
TSLA375.530-6.08%
GM78.9500%
F13.855-0.14%
RIVN14.640-0.25%
CYD45.980-3.27%
HMC25.7600.18%
TM167.7600.53%
CVNA67.9253.095%
PAG183.4406.73%
LAD305.3008.22%
AN194.8502.69%
GPI317.510-0.74%
ABG206.3306.88%
SAH83.6202.195%
TSLA375.530-6.08%
GM78.9500%
F13.855-0.14%
RIVN14.640-0.25%
CYD45.980-3.27%
HMC25.7600.18%
TM167.7600.53%
CVNA67.9253.095%
PAG183.4406.73%
LAD305.3008.22%
AN194.8502.69%
GPI317.510-0.74%
ABG206.3306.88%
SAH83.6202.195%
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Increasing Consumer Engagement and Trust: Five Ways Dealers Can Support Their Local Communities
According to a 2015 Nielson Global Corporate Sustainability Report, 66 percent of consumers are willing to spend more money with a company that has a sustainable brand. Regarding millennials, the...
Does your Marketing Manager have the right qualifications? | If You Build It, They Will Charge: Ford tripling workplace electric vehicle charging | Why You Should Sponsor Local Sports to Increase Retention
On today's CBT Newscast for Friday, November 3rd, 2017:
Brian Pasch: Does your Marketing Manager have the right qualifications?
How do you know your marketing manager is taking the right steps of...
Welcome to the New 4Ps of Automotive Marketing
Automobile shoppers’ behaviors have changed; they do so much of their research online that more than half never contact a dealership before their walk on the lot. Their experiences on...
The Move Toward Digital Transactions: 4 Ways Dealers Can Embrace A Paperless Car Buying Process
According to a study by ACI Worldwide, 56 percent of bills were paid online in 2016. Over 50 percent of Millennials, Gen Xers, and Baby Boomers all participated in digital...
Display Ad Design Best Practices for The Automotive Industry
With over 179 billion U.S. dollars generated in 2016, it’s no surprise that the U.S. is a global leader in the advertising industry, followed by China, which generated 53 billion...
David Lewis: The secret to your sales success | GM CFO Stevens Says Passenger Cars Are Still Important | CEO of world’s largest oil company says it will be ‘decades’ before electric cars become real threat
On today's CBT Newscast for Friday, October 27th, 2017:
David Lewis: The secret to your sales success
If you work at a dealership, you know there can be many pieces of selling...
Securing The Sale: Five Ways Dealers Can Keep Customers Coming Back
Understanding Why We Buy
Why do we buy the things we do? How do we decide to purchase items as small as a pen to as large as an automobile? According...
CRM Is About CEM!
Dealerships could easily generate substantial sales and gross increases on an annual basis by improving the customer experience and satisfaction within the dealership. It’s a proven fact!
Success in business requires...
How to digitally market to the right people | Mary Barra Discusses GM’s Role With Autonomous Driving | Consumer Reports Car Reliability Survey 2017
On today's CBT Newscast for Tuesday, October 24th, 2017:
How to digitally market to the right people
For years, traditional marketing focused on reaching everybody. Today, marketing has changed to be targeted...
