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Moving from Email to Text Messaging
On this week's episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather...
3 Tips to Sell More Cars Through the Service Drive
Use Data to Get Service Drive Customers into the Showroom
45% of customers who service at a dealership bought not only the car they are...
The Power of Strong Fixed-Ops Business Footings and Foundations
In today’s highly competitive service retail business market, every service type business is a commodity that can most likely be found in a similar...
What the Industry Can Do to Recruit Female Talent – Lisa...
Lisa Copeland, founder of Lisa Copeland Global and CEO of Cars Her Way, as well as Brian Benstock, GM and Vice President of Paragon...
Five Ways Dealerships Can Help Their Communities While Growing Their Brand...
According to a 2017 Corporate Social Responsibility Study by Cone Communications, 87 percent of respondents said they would purchase a product because a company...
The Importance of Building Your Dealership’s Website with the User Experience...
According to The Cox Automotive 2019 Car Buyer Journey Study, consumers spend an average of 14 hours researching vehicles online before making a purchase....
How to Get the Most Value From Your Vendors, Employees, and...
Is your dealership making the most of your current marketing process, software, and employees? Well, now is the time to assess the strengths and...
Study Shows that Younger Millennials and Generation Z Car Buyers Still...
If you thought everyone classified as either a millennial or Generation Z wanted to buy everything online, then you are mistaken. A new study...
AI: What Every Dealership Needs to Know About This Industry Game-Changer
Artificial Intelligence is no longer relegated strictly to Sci-Fi movies or futuristic dreams. It doesn’t look like a silver boy-shaped robot, but AI is...
Five Ways to Figure Out What Social Media Platform is Right...
When selecting a social media strategy, one of the first significant decisions to make is which platforms you will invest time in. Many make...
