TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

car buying experience
Sales & Marketing

How to build trust and cultivate a strong relationship with your customer

- September 13, 2021
On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, talks about building a relationship with your customers. He says this is the best way to...
Gardner
Sales & Marketing

How to handle and overcome car sales objections with today’s buyers

- September 13, 2021
How do you handle objections in today’s marketplace? Joining us today is Sean Gardner, instructor and sales trainer with the Joe Verde Group to help us understand the different objections...
marketing used cars
Sales & Marketing

How car dealers can be proactive when stocking their used-car inventory

- September 9, 2021
On the latest episode of Used Cars Weekly, host Jasen Rice discusses stocking and how dealers can be proactive in their stocking instead of reactive. Stocking used-car inventory is a...
car buying
Sales & Marketing

To modernize car buying, we need to make it easier to sell

- September 7, 2021
By now, everyone in the automotive industry knows that digital retailing is here to stay. Today's customers expect to be able to buy everything online, and this has been especially...
Google SEM
Sales & Marketing

Brian Pasch discusses surprising results from latest Google SEM Report

- August 31, 2021
Are Google results inflated? That’s the question Brian Pasch Enterprises has explored with its new BPE Report: Exposing the Outcomes of Google SEM Campaigns. Pasch joins the show today to...
Sales & Marketing

JD Power and LMC Auto release automotive forecast for August 

- August 31, 2021
Last Thursday, JD Power and LMC Automotive released their projections for August 2021. Their joint assessment showed that sales are likely to see a significant drop from August 2020 and...
Sales & Marketing

Making the most out of your marketing strategy in today’s climate

- August 30, 2021
As low inventory and chip shortages stick around, should dealers cut back or double down in their advertising spend? On today’s show, we’re pleased to welcome back Bob Lanham, Facebook’s...
Sales & Marketing

Selling peace of mind: capitalizing on customer attitudes toward theft and recovery systems

- August 17, 2021
Every year in the United States, hundreds of thousands of vehicles are stolen. In 2020, the totals jumped by more than 9% over 2019 to 873,080 thefts – about 2,400...
sales presentation
Sales & Marketing

How salespeople can deliver engaging value-based sales presentations to online car shoppers, every time

- August 16, 2021
Whether you’re talking with a customer on the phone, in a virtual meeting, or on the showroom floor – it’s imperative that car salespeople deliver incredibly engaging sales presentations. They...
customer
Sales & Marketing

3 ways to market your parts department

- August 16, 2021
If you're CVS, Walmart or Costco, people stop by for random things anytime you're open. And the traffic is high. But, as a dealership parts department, no one is stopping...


Latest Articles
Latest Articles 04/03/26

White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
Latest Articles 04/03/26

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
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GM to invest more than $150 million in Saginaw Metal Casting Plant

White House revises metals tariffs, shifts calculation method
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White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
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Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
Latest Articles 04/03/26

Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
Latest Articles 04/03/26

Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
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Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
Latest Articles 04/03/26

California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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