TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

social media content

5 creative social media content ideas for your dealership

- December 15, 2022
Are you looking for creative ways to market your automotive dealership on social media? If you have a social media presence, it's easy to run out of content ideas. So,...
SEO

5 SEO strategies to boost your dealership’s web engagement

- December 15, 2022
About 53% of mobile and desktop users click on organic search results rather than paid ads, according to BrightEdge Research. Since we know this, car dealership owners and marketing specialists should focus...
Frye

Jeff Wyler Automotive Family’s first 100% solution study- Kevin Frye

- December 14, 2022
Because consumers today have so many options when it comes to purchasing a vehicle, the Jeff Wyler Automotive Family recently conducted a user experience study. On today's episode of Inside...

Where does the used car market stand?

- December 14, 2022
There is no doubt the auto industry as a whole has been drastically shaken up since the beginning of the pandemic, and this includes the used car market. Volatile prices...
sales, salespeople

3 biggest mistakes salespeople make when closing- Sean Gardner

- December 13, 2022
Sales teams are vital to every dealership, but with the market shifting, are they prepared for the market to return to normal? Sean Gardner, an instructor and sales trainer with...
November, November's sales

Demand slows in November as plunging vehicle affordability impacts the market

- December 13, 2022
While October brought strong performance and demand, things might be slightly cooling off for November. While the forecasts still show a strong showing for the month, there are a few...
customer

Five tips on how to be customer-centered

- December 12, 2022
A recent PWC report found that, "only 36% of consumers feel that their [brand/product] employees understand their needs." Regardless of the truth or argument, perception is reality. This indeed points to an...
Shep Hyken

What companies need to know about the holiday shopper- Shep Hyken

- December 9, 2022
The holiday season is a great time to win over customers in any industry. Shep Hyken, a customer service and experience expert, goes over everything you need to know about...
self-driving

Taking on Tesla: How other automakers are competing in the EV market

- December 9, 2022
For over a decade, Tesla has become synonymous with the EV market. Its early entrance into EV manufacturing, innovation, and direct-to-consumer model disrupted the automotive industry and has put automakers...
call to action

6 effective call to action ideas car dealerships can try today

- December 9, 2022
Your dealership's goal is to get customers through the door and behind the wheel of a new car. But how do you go about doing that? Many factors go into effective...