Best practices used car retailers must prioritize in 2023
Last year was one of the most challenging on record for the pre-owned vehicle market. Despite a strong performance in 2021, many used car retailers faced high vehicle prices and...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
How digital signs can elevate your in-dealership marketing efforts
Every boss knows that running a car business takes great leadership, excellent customer service and skilled staff. But what do you do when every auto retailer on the block has...
5 areas where dealers can communicate better with customers
About 90% of loyal dealership clients are still going to consider another brand when the time comes to get a new vehicle. Even if you are doing everything right, you...
4 ways to generate more traffic to your dealership — Sean Gardner | Joe Verde Group
2023 dealerships must get off to a solid start to ensure the success of their year. Today on Inside Automotive, Sean Gardner, Instructor and Sales Trainer for the Joe Verde...
What car dealers should look for in digital advertising partners
Despite economic headwinds that will challenge dealers in 2023, PureCars, an automotive digital advertising and merchandising solutions firm, is a valuable tool for dealers looking to work with the proper...
Used car prices are dropping—Is it enough to bring in buyers?
There is no doubt that the auto industry as a whole has been drastically shaken up since the beginning of the pandemic, and this includes the used car market. Volatile...
Why auto dealers need a first-party data strategy to entice car buyers
The significance of controlling your dealerships' first-party data has become one of the main lessons learned over the past two years. This is going to be more and more crucial...
December’s U.S. vehicle sales brings a complex end to 2022
December's U.S. retail vehicle sales results are a mixed bag. It signifies an end to 2022 that came with fluctuations experienced throughout the year. According to Cox Automotive, December will...
4 essential sales skills for serving today’s vehicle buyers
Auto sales is nothing like it used to be. The days of pushing for appointments and controlling information are long gone. Today’s customers are more informed than ever before. More...
The importance of creating unique customer experiences inside your dealership
Oftentimes the marketing and customer experience on the showroom floor do not match up with what’s being done digitally. So, it’s important to partner with a company like Digital Dealership...
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