TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

time

How to save your customers time at the dealership without compromising relationships

- December 29, 2022
In 2019, McKinsey said, "The automotive customer experience can often feel outdated and inferior, especially for younger customers, who seem to be losing interest in car ownership and prefer more...
electric vehicle marketing

4 best marketing practices to grow electric vehicle sales and interest

- December 27, 2022
Electric vehicle sales are still not as high as ICEs. However, they are growing, especially as more automakers develop their own electric lineups. As the auto industry expands and accepts...
car salesperson

Is automotive sales right for you? Your guide to starting a career as a car salesperson

- December 26, 2022
52% of American employees are considering making a career change this year, with 44% already planning to make the switch. For those who enjoy customer interaction on a daily basis...
social selling

Social Selling: What is it and what are the benefits for automotive dealers?

- December 23, 2022
Car dealerships have always been good at selling cars. But in recent years, how people buy cars has changed dramatically. So it shouldn't be a surprise to you to hear more and...

The link between emotional intelligence and selling cars

- December 23, 2022
Emotional intelligence is just as important as technique in car sales. Consumers want more than just a competent car salesperson that can state the facts. Instead, consumers want someone who...
live chat

What do customers expect from your car dealership’s live chat solutions?

- December 21, 2022
Did you know that most customers prefer live chat to phone or email? Through a survey of 1,000 US consumers, the live chat platform Kayako found that 41% of customers would...
Dave Thomas

Results of CDK Global’s latest Ease of Purchase Summary – Dave Thomas

- December 21, 2022
Is the process of buying a car still difficult for consumers, despite the technology boosting digital retailing? Recently, CDK Global released its December Ease of Purchase Auto Dealership Summary, which...

Sarah Vantine discusses the practices used to empower BDC teams

- December 19, 2022
Every dealership has a business development center (BDC) that curates the most loyal employees and will benefit productivity in the long run. Today on Inside Automotive, Sarah Vantine, the Vice...
audio advertising

OTT audio advertising for car dealers: Is it truly worth it?

- December 19, 2022
When it comes time to review your dealership’s marketing spend, you always face the same difficulty: is it worth investing in a new form of advertising or sticking with what’s...

How can car dealers prepare to serve future EV customers?

- December 16, 2022
As EVs settle firmly into a mainstay, dealerships must regard their role in the coming electric future. True, internal combustion engines (ICEs) are not going anywhere soon; many projections don’t...