OTT audio advertising for car dealers: Is it truly worth it?
When it comes time to review your dealership’s marketing spend, you always face the same difficulty: is it worth investing in a new form of advertising or sticking with what’s...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
How can car dealers prepare to serve future EV customers?
As EVs settle firmly into a mainstay, dealerships must regard their role in the coming electric future. True, internal combustion engines (ICEs) are not going anywhere soon; many projections don’t...
5 creative social media content ideas for your dealership
Are you looking for creative ways to market your automotive dealership on social media? If you have a social media presence, it's easy to run out of content ideas. So,...
5 SEO strategies to boost your dealership’s web engagement
About 53% of mobile and desktop users click on organic search results rather than paid ads, according to BrightEdge Research. Since we know this, car dealership owners and marketing specialists should focus...
Jeff Wyler Automotive Family’s first 100% solution study- Kevin Frye
Because consumers today have so many options when it comes to purchasing a vehicle, the Jeff Wyler Automotive Family recently conducted a user experience study. On today's episode of Inside...
Where does the used car market stand?
There is no doubt the auto industry as a whole has been drastically shaken up since the beginning of the pandemic, and this includes the used car market. Volatile prices...
3 biggest mistakes salespeople make when closing- Sean Gardner
Sales teams are vital to every dealership, but with the market shifting, are they prepared for the market to return to normal? Sean Gardner, an instructor and sales trainer with...
Demand slows in November as plunging vehicle affordability impacts the market
While October brought strong performance and demand, things might be slightly cooling off for November. While the forecasts still show a strong showing for the month, there are a few...
Five tips on how to be customer-centered
A recent PWC report found that, "only 36% of consumers feel that their [brand/product] employees understand their needs." Regardless of the truth or argument, perception is reality. This indeed points to an...
What companies need to know about the holiday shopper- Shep Hyken
The holiday season is a great time to win over customers in any industry. Shep Hyken, a customer service and experience expert, goes over everything you need to know about...
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