TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

AutomotiveMastermind first-party data strategy
Sales & Marketing

Why auto dealers need a first-party data strategy to entice car buyers

- January 10, 2023
The significance of controlling your dealerships' first-party data has become one of the main lessons learned over the past two years. This is going to be more and more crucial...
new car sales vehicle sales
Sales & Marketing

December’s U.S. vehicle sales brings a complex end to 2022

- January 10, 2023
December's U.S. retail vehicle sales results are a mixed bag. It signifies an end to 2022 that came with fluctuations experienced throughout the year. According to Cox Automotive, December will...
essential sales skills auto sales
Sales & Marketing

4 essential sales skills for serving today’s vehicle buyers

- January 10, 2023
Auto sales is nothing like it used to be. The days of pushing for appointments and controlling information are long gone. Today’s customers are more informed than ever before. More...
Digital Dealership System
Sales & Marketing

The importance of creating unique customer experiences inside your dealership

- January 9, 2023
Oftentimes the marketing and customer experience on the showroom floor do not match up with what’s being done digitally. So, it’s important to partner with a company like Digital Dealership...
VIN Specific
Sales & Marketing

10 questions to debunk “VIN Specific” vendors

- January 6, 2023
“VIN-specific” marketing has become an increasingly popular and overused term. Countless companies are saying they have amazing VIN-level marketing platforms. But, the ugly truth is that not all marketing platforms...
automotive marketing
Sales & Marketing

New to automotive marketing analytics? These 3 options can help you get started

- January 4, 2023
In the past, traditional marketing was based a lot on trial and error. Dealerships would try different tactics and then wait to see what resulted in the most sales. However,...
F&I
Sales & Marketing

5 habits of highly effective automotive sales managers

- January 4, 2023
In pretty much any realm of sales, a company’s success is heavily reliant on the sales staff, including sales managers. It is no different in the auto industry, as salespeople...
dress for success
Sales & Marketing

8 tips to help new car salespeople dress for success

- January 2, 2023
Everyone has heard the phrase dress for success, but what does it mean? What kind of clothes should you wear for your job at the car dealership? And what type...
Carrasquillo
Sales & Marketing

Colin Carrasquillo: The significance of first party data for marketing teams

- December 30, 2022
Through the end of the year and into 2023, marketing teams must work effectively with dealers to maintain customer engagement. Colin Carrasquillo, the digital marketing manager for Nielsen, Dodge, Chrysler,...
Sales & Marketing

5 marketing KPIs every car dealer needs to measure and track

- December 30, 2022
The automotive industry is in flux and may be experiencing even more upheaval over the next six months. Small businesses like auto dealerships need to keep up with those changes...


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