TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Auditing the online buying process at your car dealership
Sales & Marketing

Future proofing your dealership in a modern environment

- January 26, 2023
The past few decades have seen a technology boom across all industries, including automotive, that has changed buying habits, expectations, and landscapes forever. The dealer who embraces serving today’s customers...
Digital Air Strike, Venneri
Sales & Marketing

Identifying and correcting problematic gaps in consumer engagement

- January 25, 2023
As we look across retail automotive today, many dealers and OEMs are asking how they can provide the most frictionless experience for consumers. On today’s episode of Inside Automotive, Alexi...
impel founder Devin Daly discusses BDC technology and automation for car dealers
Sales & Marketing

Improve lead conversions with robust digital engagement tools

- January 24, 2023
In a highly competitive retail automotive environment, delivering personalized customer experiences throughout the entire car buying journey can give your dealership a competitive edge. Today on Inside Automotive, we discuss...
Sales & Marketing

Why dealerships need first-party data to thrive in a digital world

- January 24, 2023
In the not too distant future, dealerships will face a major challenge as the digital advertising landscape is poised for a cookieless future. Tracking and targeting consumers will become increasingly...
CarNow
Sales & Marketing

How dealers enhanced the purchasing process in response to the growth of digital retail

- January 24, 2023
On today's episode of Inside Automotive, Bob Lanham joins the show. Lanham was the former Head of Automotive Retail at Meta, and is now the Senior Vice President of OEM Relations...
Car salesperson using dealership marketing technology to proactively promote customer loyalty
Sales & Marketing

How to maximize & personalize dealership marketing in 2023

- January 23, 2023
It’s a new year, but dealerships are faced with ongoing challenges that have spilled over from 2022. With limited inventory and few OEM incentives, dealers need to rethink how they...
Streamline the last mile process to improve customer experience CX
Sales & Marketing

The last mile is where cars are sold

- January 23, 2023
If you’re a Dealer, whether you’re headed to NADA or not, you’re being bombarded with emails from vendors about improving the Customer Experience (CX); from Customer Data Platforms to chat...
Car dealership salesperson uses digital tools to boost personalized engagement and deliver high customer value
Sales & Marketing

Engagement supercharged: How data helps dealers understand customers in three dimensions

- January 20, 2023
It’s the year 2023, and while the holiday shopping season has now come to an end, its memory is surely fresh in the minds (and bank accounts) of most people...
Sales & Marketing

How digital retailing platforms enhance the overall car buying experience

- January 18, 2023
Dealerships need to nail the car buying experience if they want to grow their business and improve retention. However, picking the right strategies that maximize your sales team's effectiveness while...
Sales & Marketing

4 automotive digital marketing trends to watch for in 2023

- January 17, 2023
As we move deeper into 2023, you should keep an eye on a few digital marketing trends in the automotive industry. From new platforms to new strategies, here are four...


Latest Articles

Weekly roundup: Toyota & Honda hit hardest by Canada tariffs, FTC warns of fake dealership websites, Hyundai taking Amazon Autos international
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Weekly roundup: Toyota & Honda hit hardest by Canada tariffs, FTC warns of fake dealership websites, Hyundai taking Amazon Autos international

Daymond John on building lasting customer trust - CBT News
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Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
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Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
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Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
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Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
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Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
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Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector


CBT News
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