What changes can dealers expect to see in the used car market this year?
A crystal ball look into the 2023 used car market will be cloudy as this part of the industry responds to more stable new car supplies and higher consumer borrowing...
TSLA354.080-22.285%
GM87.7300.51%
F14.6200.21%
RIVN15.740-0.17%
CYD37.470-0.2%
HMC32.660-0.38%
TM197.120-2.75%
CVNA74.5701.14%
PAG219.7350.115%
LAD386.8407.86%
AN212.3305.15%
GPI300.60016.27%
ABG217.0501.64%
SAH81.0901.67%
TSLA354.080-22.285%
GM87.7300.51%
F14.6200.21%
RIVN15.740-0.17%
CYD37.470-0.2%
HMC32.660-0.38%
TM197.120-2.75%
CVNA74.5701.14%
PAG219.7350.115%
LAD386.8407.86%
AN212.3305.15%
GPI300.60016.27%
ABG217.0501.64%
SAH81.0901.67%
TSLA354.080-22.285%
GM87.7300.51%
F14.6200.21%
RIVN15.740-0.17%
CYD37.470-0.2%
HMC32.660-0.38%
TM197.120-2.75%
CVNA74.5701.14%
PAG219.7350.115%
LAD386.8407.86%
AN212.3305.15%
GPI300.60016.27%
ABG217.0501.64%
SAH81.0901.67%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Marketing in uncertainty: Best practices for car dealerships
Since 2020, uncertainty has become a running theme for the automotive industry. From material shortages to factory shutdowns, the pandemic became a significant disruption.
While some issues have begun to stabilize,...
January auto sales start strong but reveal changing landscape for dealers
January auto sales are off to a strong start, but they show a possibly altered retail situation for dealers. The automotive industry is facing a variety of unexpected but impactful...
Desking. It’s not broken, but…
Last month, we launched our new Showroom and Desking solutions, and I had several dealers reach out to me, intrigued. “Why would CarNow enter the desking space?” one asked. Another...
What must auto dealerships focus on this coming year? — Tyson Jominy, J.D. Power
After a challenging and disappointing year, dealerships are anxious to know what's in store for retail auto in 2023. Consumer research firm J.D. Power is at the forefront of market...
Why fast lead responses are the key to winning conversions in a competitive market
How long does it take your sales staff to respond to a lead? An hour, a day, a week? And is the answer wishful thinking or a verified number?
If you...
How to foster customer loyalty during tough economic conditions
There's much debate among economists about when a recession is coming or if one is on the horizon. Some may even feel that we're already in one.
While the jury is...
Has your sales team fallen out of practice? Bring them up to speed with these skills
As supply chains and vehicle production slowly recuperate from the last three years of economic headwinds, dealers grow increasingly worried that their sales team has fallen out of practice. Many...
Brian Pasch shares the best auto marketing strategies for modern car buyers
Customers may now browse your inventory and shop online with greater ease than ever before, so, it's critical to keep them engaged in your marketing. Brian Pasch, founder of PCG Companies and...
A robust used-car department is key to successful dealership operations
The dealership has a lot of important players, but a solid used-car department is essential to its success. Today on Inside Automotive, Ben Freedman, Used Inventory Operations Manager at White...
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