The last mile is where cars are sold
If you’re a Dealer, whether you’re headed to NADA or not, you’re being bombarded with emails from vendors about improving the Customer Experience (CX); from Customer Data Platforms to chat...
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Engagement supercharged: How data helps dealers understand customers in three dimensions
It’s the year 2023, and while the holiday shopping season has now come to an end, its memory is surely fresh in the minds (and bank accounts) of most people...
How digital retailing platforms enhance the overall car buying experience
Dealerships need to nail the car buying experience if they want to grow their business and improve retention. However, picking the right strategies that maximize your sales team's effectiveness while...
4 automotive digital marketing trends to watch for in 2023
As we move deeper into 2023, you should keep an eye on a few digital marketing trends in the automotive industry. From new platforms to new strategies, here are four...
Best practices used car retailers must prioritize in 2023
Last year was one of the most challenging on record for the pre-owned vehicle market. Despite a strong performance in 2021, many used car retailers faced high vehicle prices and...
How digital signs can elevate your in-dealership marketing efforts
Every boss knows that running a car business takes great leadership, excellent customer service and skilled staff. But what do you do when every auto retailer on the block has...
5 areas where dealers can communicate better with customers
About 90% of loyal dealership clients are still going to consider another brand when the time comes to get a new vehicle. Even if you are doing everything right, you...
4 ways to generate more traffic to your dealership — Sean Gardner | Joe Verde Group
2023 dealerships must get off to a solid start to ensure the success of their year. Today on Inside Automotive, Sean Gardner, Instructor and Sales Trainer for the Joe Verde...
What car dealers should look for in digital advertising partners
Despite economic headwinds that will challenge dealers in 2023, PureCars, an automotive digital advertising and merchandising solutions firm, is a valuable tool for dealers looking to work with the proper...
Used car prices are dropping—Is it enough to bring in buyers?
There is no doubt that the auto industry as a whole has been drastically shaken up since the beginning of the pandemic, and this includes the used car market. Volatile...
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