Price control meets traction control
Demand is a slippery road. Sometimes the wheels spin, but the vehicle doesn’t move. So you lower the price to get some traction. But how much? And to which wheel?
The...
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
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