The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

MSRP price changes: Why they could be a ‘win-win’ for dealers and OEMs — Kevin Tynan, Bloomberg

Jaelyn Campbell - February 21, 2023

Many industry analysts speculate that Tesla's recent price reductions on their vehicle lineup, signals the beginning of a price war with rival automakers. On today's episode of Inside Automotive, we...

Sales & Marketing

5 tips to improve your search results page (SRP) design

Chanell Turner - February 20, 2023

One of the most popular locations for potential car buyers to find you are on the device you’re likely viewing this article from, whether it’s a phone, laptop, or desktop...

Sales & Marketing

3 phrases that earn customer trust and close more deals — Matt Easton

CBT News Staff Writer - February 16, 2023

As customers do increasingly more research on the vehicles they wish to purchase, sales professionals must learn new phrases to keep control of the conversation, and achieve mutually beneficial results....

service customers customer experience TruVideo

Sales & Marketing

Collaborate to own the customer experience

Joe Shaker - February 16, 2023

In the beginning, there was Microsoft. Apple arrived a year later. And they’ve been rivals ever since. But did you know, they’ve also been business partners? Collaboration between competitors may not...

Sales & Marketing

What January’s success can tell us about the 2023 car market — Jonathan Smoke

CBT News Staff Writer - February 15, 2023

As the dust settles on the 2023 car market, dealers are obsessively watching for signs of change. The year promises to be pivotal for the automotive industry, and even though...

Sales & Marketing

How to bring your team out of sales hibernation

Steve Mitchell - February 14, 2023

The automotive industry is no stranger to the concept of sales hibernation. As a result, it is common for dealerships to experience a dip in sales during certain periods, particularly...

Sales & Marketing

The forgotten skills your sales team needs to relearn in 2023 — David Kain

CBT News Staff Writer - February 14, 2023

As dealers prepare for the automotive industry's revival, they often find that their sales departments have forgotten skills which were once foundational to their business's success. Vehicle scarcity and high...

Car dealers leveraging social media to sell cars

Sales & Marketing

7 ways car dealers can master social media

Chanell Turner - February 13, 2023

95% of vehicle buyers use digital channels as a source of information, according to Google. Social media platforms are likely included in these channels for potential car buyers. It's understandable for...

Sales & Marketing

3 tasks BDC staff should handle and 3 they should not

Steve Mitchell - February 10, 2023

The Business Development Center (BDC) is the central nervous system of many auto dealerships. It's the hub that makes things happen and the lifeblood that keeps customers returning. That's why BDCs...

Sales & Marketing

What makes lead nurturing different from lead generation?

David Goldberg - February 9, 2023

As easy as it is to lump the lead process into a single bucket, several steps are involved, with lead generation as the starting point and lead nurturing as the...

Sales & Marketing

MSRP price changes: Why they could be a ‘win-win’ for dealers and OEMs — Kevin Tynan, Bloomberg

5 tips to improve your search results page (SRP) design

3 phrases that earn customer trust and close more deals — Matt Easton

Collaborate to own the customer experience

What January’s success can tell us about the 2023 car market — Jonathan Smoke

How to bring your team out of sales hibernation

The forgotten skills your sales team needs to relearn in 2023 — David Kain

3 tasks BDC staff should handle and 3 they should not

What makes lead nurturing different from lead generation?

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