TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Chris Kari, dealer principal at Kari Toyota in Superior, Wisconsin, spoke with CBT News about how he turned a last-ditch effort to curb fleet costs into a money-making rental program.
Sales & Marketing

Q&A with Toyota dealer Chris Kari: Can daily rentals make fleet programs profit centers?

- April 26, 2023
The cost of courtesy loaner fleets presents a familiar challenge for every dealer: Spend on cars that can win customers and increase some RO values, or save on fleet costs...
This article delves deeper into key automotive marketing strategies, including local SEO, Vehicle Listing Ads, and reputation management.
Sales & Marketing

6 of the best automotive marketing strategies to drive more car sales

- April 25, 2023
The digital landscape has changed the dealership world significantly over the last 15 years - and even more significantly over the last three. Being both available online as a “Digital...
used car prices, Jonathan Banks
Sales & Marketing

How far into 2023 will used car prices stay inflated? — Jonathan Banks | J.D. Power

- April 19, 2023
As used car prices remain well above industry norms, more and more dealers are asking how long the trend will last. On this episode of Inside Automotive, CBT News anchor...
Sales & Marketing

Outselling your competition: 4 tips for conducting a top notch competitor analysis

- April 19, 2023
Running a dealership involves the usual fire drills and day-to-day requirements, but handling the “tyranny of the urgent” often comes at a price, limiting one's time to focus on big-picture...
Graphic designer sketching new ad designs on tablet.
Sales & Marketing

8 tips to revamp your dealership ad designs for today’s modern customers

- April 13, 2023
You may not want to believe it, but your customers are becoming increasingly immune to traditional advertising— especially your future customers. MarketingTech News mentions a report titled “Ad blockers and advocacy: Why...
Frye, young customers
Sales & Marketing

Creative dealership marketing strategies that appeal to young customers — Kevin Frye

- April 12, 2023
It’s crucial to engage with young consumers today as they are tomorrow’s buyers. On today’s Inside Automotive, we’re pleased to welcome back the Marketing Director at Jeff Wyler Automotive Family,...
Lissette Gole, branding
Sales & Marketing

How branding can help your dealership be more competitive – Lissette Gole | Google

- April 10, 2023
Branding is an essential component of business growth, and as the car market becomes more competitive it is more important than ever for dealers to understand this important marketing strategy....
automotive sales pipeline
Sales & Marketing

How to keep your sales pipeline flowing strong all year long

- April 10, 2023
As the automotive industry continues to transform, with the advent of electric vehicles, autonomous driving technology, and subscription-based services, it looks like a bright future for dealers. However, it won't be...
Gardner negotiations
Sales & Marketing

2 full-proof ways to successfully negotiate price — Sean Gardner | Joe Verde Group

- April 6, 2023
As customers adjust to a different automotive retailing landscape, it’s more important than ever for sales professionals and managers to continue honing and developing their skills. Today on Inside Automotive,...
Happy customer with car during a period of strong auto sales
Sales & Marketing

U.S. auto sales defy economic headwinds in first-quarter of 2023

- April 5, 2023
Amid an uncertain economic outlook, the automotive industry has much to be optimistic about with March's auto sales performance. With year-over-year new vehicle gains and most major automakers seeing growth,...


Latest Articles

Weekly roundup: Toyota & Honda hit hardest by Canada tariffs, FTC warns of fake dealership websites, Hyundai taking Amazon Autos international
Latest Articles 09/05/26

Weekly roundup: Toyota & Honda hit hardest by Canada tariffs, FTC warns of fake dealership websites, Hyundai taking Amazon Autos international

Daymond John on building lasting customer trust - CBT News
Latest Articles 09/04/26

Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
Latest Articles 09/04/26

Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
Latest Articles 09/04/26

Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
Latest Articles 09/04/26

Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
Latest Articles 09/04/26

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
Latest Articles 09/04/26

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
Latest Articles 09/04/26

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
Latest Articles 09/04/26

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector


CBT News
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