It’s getting easier to buy cars, here’s why — Dave Thomas | CDK Global
According to ease of purchase research conducted by CDK Global, 85% of last month's car buyers felt the process was easy, the highest score since last July, and 3% higher...
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
5 unique customer experience best practices to try this year
Customer experience is the number one brand differentiator. It is the holistic perception of customers and their interactions with an organization and its products and services throughout their relationship. Customer experience best...
How to own local search in 2023: Key trends for auto marketers to know
According to SEO software company Moz, local inquiries accounted for almost half of Google's two trillion searches yearly. Local search is a significant part of any brick-and-mortar business' marketing strategy,...
Marketing vs advertising to women car buyers and owners
Women are significant vehicle owners and drivers in North America, and their participation in the automotive market has been steadily increasing over the years. According to a 2021 report by...
The era of great sales and high pricing is over — Kevin Tynan | Bloomberg Intelligence
In many cases, it was another winning quarter for the OEMS. On today's episode of Inside Automotive, Kevin Tynan, senior automotive analyst for Bloomberg Intelligence, joins us to talk about...
Matt Easton shares key sales advice: ‘Stop selling and talk about the repercussions of not acting’
When it comes to prospective buyers, salespeople need to ask the right questions. According to Matt Easton, Sales Trainer, Consultant, and Founder of Easton University, asking your buyer questions regarding...
Using strategy and media to differentiate your car dealership
Image isn't everything, but in today's TikTok-inspired media, your dealership needs to stand out to your target market when compared to your competition. So, it would help if you were...
Pain Points: Buyers have changed and dealers should too
Dealers understand the importance of excellent customer service more than anyone. But under the influences of technological advancements and financial crises, consumer needs have transformed faster than retailers can accommodate....
February U.S. auto sales: Ford and Hyundai show marked improvements, Japanese brands falter
According to preliminary estimates from LMC Automotive, a leading automotive forecasting, and data company, U.S. auto sales saw a notable increase in February 2023. LMC predicts that the total vehicle...
5 tips to outperform your competitors in the online marketplace
When buying a car, today's consumers have more choices than ever. They can buy from a traditional dealership, an online-only marketplace, or even directly from a manufacturer. With so many...
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