TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Bob Morris joins Inside Automotive to discuss a new EV brand titled ARRA, which aims to leverage franchised dealers in the U.S.
Sales & Marketing

How ARRA is looking to upend the direct-to-consumer EV market — Bob Morris | Tim Lamb Group

- June 14, 2023
Dealers concerned about OEMs and industry disruptors that aim to sell electric vehicles directly to consumers may have a possible solution in ARRA, a new EV brand looking to establish a...
Sean Gardner joins Inside Automotive to discuss two complicated issues: negative equity and trade-in customers.
Sales & Marketing

3 tips for helping trade-in customers with negative equity — Sean Gardner | Joe Verde Group

- June 13, 2023
The number of consumers with negative equity has grown in the post-pandemic era, making trade-ins more difficult for all parties. On this episode of Inside Automotive, CBT News anchor Jim...
Mike Darrow, president and CEO of TrueCar, to discuss the DrivenToDrive initiative and his perspective on the new and used market.
Sales & Marketing

Talking shop: vehicle affordability, digital retailing, and philanthropy — Mike Darrow | TrueCar

- June 12, 2023
TrueCar, a digital dealer based in California, is the nation's "easiest, most efficient and transparent online destination for buying and selling new and used vehicles." On this episode of Inside...
Matt Easton joins Inside Automotive once more to discuss the negative stereotypes surrounding automotive sales and how to overcome them.
Sales & Marketing

How car dealers can beat stereotypes in automotive sales — Matt Easton | Easton University

- June 9, 2023
According to the U.S. Department of Labor's data, sales is the largest profession in the country, with a massive concentration in automotive sales. Yet only 18% of consumers have a...
As the digital landscape evolves and regulations tighten around third-party data, car dealers are embracing unconventional advertising strategies. 
Sales & Marketing

Non-traditional Advertising: Thinking outside the box for dealership success

- June 8, 2023
Retail automotive has witnessed a paradigm shift in the advertising strategies employed by car dealerships. In the past, conventional methods like print, broadcast, and online advertising were sufficient to attract...
Ted Rubins joins Inside Automotive to discuss digital retailing in the dealership and how retailers can effectively communicate with customers
Sales & Marketing

AI chatbots and digital retailing: how do customers want to communicate? — Ted Rubin | ActivEngage

- June 7, 2023
Digital retailing has created hundreds of new opportunities for auto dealers to interact with consumers. But in the age of texting, search engines and artificial intelligence, what do car buyers...
Maclnnis, digital retail
Sales & Marketing

How to secure lender-qualified payments upfront with digital retailing — Pete Maclnnis | eLEND Solutions

- June 6, 2023
Today's economic headwinds have forced dealerships nationwide to alter how they achieve customer satisfaction. On today’s Inside Automotive, we’re joined in studio by Pete Maclnnis, CEO of eLEND Solutions, to...
May’s auto sales are defying even Cox Automotive’s initial expectations, as it looks like many automakers are reporting year-over-year gains
Sales & Marketing

May auto sales come in hotter than projections but cool down from April 

- June 6, 2023
May’s new auto sales are defying even Cox Automotive’s initial expectations. It looks like the release of pent-up demand due to an increase in inventory is a significant culprit. Also,...
hyperlocal, marketing
Sales & Marketing

Reach customers in your neighborhood with these hyperlocal auto marketing strategies

- June 5, 2023
As a dealer representative, you’ve probably heard of hyperlocal marketing in general. Hyperlocal marketing is important amongst services that often have a local presence, like a car dealership. When a...
In this era of hyper-connected, super-personalized customer experiences, leveraging customer data makes all the difference in car sales.
Sales & Marketing

Types of customer data that will help you better understand and connect with car buyers

- May 30, 2023
Are you ready for some detective work? See, in our auto dealership universe, there’s this untapped goldmine that’s waiting for a bit of investigation—call it your version of The Blacklist....


Latest Articles

Weekly roundup: Toyota & Honda hit hardest by Canada tariffs, FTC warns of fake dealership websites, Hyundai taking Amazon Autos international
Latest Articles 09/05/26

Weekly roundup: Toyota & Honda hit hardest by Canada tariffs, FTC warns of fake dealership websites, Hyundai taking Amazon Autos international

Daymond John on building lasting customer trust - CBT News
Latest Articles 09/04/26

Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
Latest Articles 09/04/26

Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
Latest Articles 09/04/26

Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
Latest Articles 09/04/26

Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
Latest Articles 09/04/26

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
Latest Articles 09/04/26

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
Latest Articles 09/04/26

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
Latest Articles 09/04/26

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector


CBT News
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