The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Lights, camera, action: Your playbook for high-quality professional walkaround videos

Steve Mitchell - May 15, 2023

You've seen the stats – customers are increasingly turning to video content to make informed decisions when purchasing a car. In a recent Think With Google report, Google found that creator-produced...

Matt Easton joins Inside Automotive once more to discuss one of the more difficult situations a dealer can face: disinterested customers

Sales & Marketing

The pitch-less sales pitch: How successful dealers win over difficult clients — Matt Easton

CBT News Staff Writer - May 12, 2023

How do successful salespeople persuade guarded or disinterested car buyers? On this episode of Inside Automotive, host Jim Fitzpatrick is joined by Matt Easton, sales trainer, consultant and founder of...

Getting to the bottom of what the customer needs is a conversation. Here are a few tips for finding out what car buyers are looking for.

Sales & Marketing

Selling is discovery: Determining what your customer needs [+5 questions to avoid]

Chanell Turner - May 11, 2023

Even all-star sales team members can experience hiccups when helping car buyers find the best vehicles for them. You may have a customer who knows what they want, but pricing...

Micah Tindor, the senior director of Kelley Blue Book Instant Cash Offer, joins Inside Automotive to discuss vehicle trade-in pain points.

Sales & Marketing

Addressing vehicle trade-in pain points: Building trust with education — Micah Tindor

CBT News Staff Writer - May 10, 2023

Dealers have been turning to consumer trade-ins as a key source of inventory, so why are trade-ins a pain point for buyers and sellers? On this episode of Inside Automotive,...

Sales & Marketing

Car sales tips: Converting aggressive prospects into paying customers

Joseph Iyanu - May 10, 2023

As an automotive salesperson, you've probably had your fair share of interactions with aggressive prospects. These individuals often resort to bullying tactics to get what they want. They can be...

Successful salespeople blend the right amount of prospecting and developing their skills on the phone, email, and in-person.

Sales & Marketing

Best practices: Prospecting inbound and outbound sales leads

Ben Stewart - May 9, 2023

Any veteran car salesperson will tell you that much has changed over the past couple of decade - and even more just in the last few years. Coming from someone...

By incorporating these nine trends into their email marketing strategies, dealerships can effectively engage customers and drive sales.

Sales & Marketing

9 of the latest trends in automotive email marketing for 2023

Steve Mitchell - May 9, 2023

As we cruise into 2023, the automotive dealership landscape is shifting gears and email marketing remains essential to any successful marketing strategy. To stay ahead of the curve and drive...

On today’s show, we’re pleased to welcome Karl Brauer, to provide his in-depth knowledge of current conditions of the used car market.

Sales & Marketing

How economic headwinds are shifting the used car market — Karl Brauer

Jaelyn Campbell - May 5, 2023

The used car market has seen significant shifts and changes in recent times. With evolving consumer preferences, technological advancements, and changing economic conditions, the used car market is a dynamic...

Ryan Osten joins Inside Automotive to discuss digital retail

Sales & Marketing

Digital retailing: What makes a good eCommerce platform? – Ryan Osten | Gubagoo

CBT News Staff Writer - May 3, 2023

Digital retailing has become particularly popular among car dealers and consumers over the last three years. But to remain competitive, dealers must not only have the right tools but also...

Sales & Marketing

Shep Hyken’s top 3 ‘Golden Rules’ to improve the employee experience

Jaelyn Campbell - May 3, 2023

Employee experience should be prioritized and invested in as it ultimately impacts your bottom line. Joining us on another episode of Inside Automotive is Shep Hyken, customer service, and experience...

Sales & Marketing

Lights, camera, action: Your playbook for high-quality professional walkaround videos

The pitch-less sales pitch: How successful dealers win over difficult clients — Matt Easton

Selling is discovery: Determining what your customer needs [+5 questions to avoid]

Addressing vehicle trade-in pain points: Building trust with education — Micah Tindor

Car sales tips: Converting aggressive prospects into paying customers

Best practices: Prospecting inbound and outbound sales leads

9 of the latest trends in automotive email marketing for 2023

How economic headwinds are shifting the used car market — Karl Brauer

Digital retailing: What makes a good eCommerce platform? – Ryan Osten | Gubagoo

Shep Hyken’s top 3 ‘Golden Rules’ to improve the employee experience

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