TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

As the digital landscape evolves and regulations tighten around third-party data, car dealers are embracing unconventional advertising strategies. 
Sales & Marketing

Non-traditional Advertising: Thinking outside the box for dealership success

- June 8, 2023
Retail automotive has witnessed a paradigm shift in the advertising strategies employed by car dealerships. In the past, conventional methods like print, broadcast, and online advertising were sufficient to attract...
Ted Rubins joins Inside Automotive to discuss digital retailing in the dealership and how retailers can effectively communicate with customers
Sales & Marketing

AI chatbots and digital retailing: how do customers want to communicate? — Ted Rubin | ActivEngage

- June 7, 2023
Digital retailing has created hundreds of new opportunities for auto dealers to interact with consumers. But in the age of texting, search engines and artificial intelligence, what do car buyers...
Maclnnis, digital retail
Sales & Marketing

How to secure lender-qualified payments upfront with digital retailing — Pete Maclnnis | eLEND Solutions

- June 6, 2023
Today's economic headwinds have forced dealerships nationwide to alter how they achieve customer satisfaction. On today’s Inside Automotive, we’re joined in studio by Pete Maclnnis, CEO of eLEND Solutions, to...
May’s auto sales are defying even Cox Automotive’s initial expectations, as it looks like many automakers are reporting year-over-year gains
Sales & Marketing

May auto sales come in hotter than projections but cool down from April 

- June 6, 2023
May’s new auto sales are defying even Cox Automotive’s initial expectations. It looks like the release of pent-up demand due to an increase in inventory is a significant culprit. Also,...
hyperlocal, marketing
Sales & Marketing

Reach customers in your neighborhood with these hyperlocal auto marketing strategies

- June 5, 2023
As a dealer representative, you’ve probably heard of hyperlocal marketing in general. Hyperlocal marketing is important amongst services that often have a local presence, like a car dealership. When a...
In this era of hyper-connected, super-personalized customer experiences, leveraging customer data makes all the difference in car sales.
Sales & Marketing

Types of customer data that will help you better understand and connect with car buyers

- May 30, 2023
Are you ready for some detective work? See, in our auto dealership universe, there’s this untapped goldmine that’s waiting for a bit of investigation—call it your version of The Blacklist....
Car buying demographics in the U.S. are evolving, and attracting first-time car buyers, particularly millennials, is increasingly important.
Sales & Marketing

Attracting first-time car buyers: How to understand the needs of younger customers

- May 23, 2023
First-time car buyers, particularly millennials, are becoming an increasingly influential demographic in the auto retail industry. Previously, experts underestimated the interest of this generation in vehicle ownership. However, they have...
Carrasquillo marketing
Sales & Marketing

Why your dealership should prioritize these 3 important marketing areas — Colin Carrasquillo

- May 22, 2023
Effective marketing strategies are critical to your bottom line, but in today's ever-changing environment, you may find it hard to keep up. On today's Inside Automotive, we're joined by the...
A keen salesperson will know that closing the sale isn’t a one-size-fits-all situation. Here are some approaches to consider.
Sales & Marketing

Car sales tips: The most effective ways to simplify closing the sale

- May 22, 2023
Endless time with a customer hopefully leads to one thing, closing the deal. But, often this essential task gets treated as an afterthought. Or gets passed on to someone else...
Aaron Baldwin joins Inside Automotive to discuss the complexities of data activation and what dealers should know before choosing a provider
Sales & Marketing

Data activation in the dealership: Using third-party platforms to boost marketing

- May 19, 2023
Dealers know the importance of collecting and analyzing customer information, but many struggle to understand the complex factors influencing successful data activation. On this episode of Inside Automotive, CBT News...


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