TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Jennifer Suzuki,, process
Sales & Marketing

Driving more strategic processes for today’s buyers — Jen Suzuki | eDealer Solutions

- June 29, 2023
They say 1.5 dealerships vetting processes start on the phone. The industry has seen an influx in volume regarding in-market buyers. On today's CBT Now, we're joined by Jennifer Suzuki,...
Last September, Tom Masano Auto Group made the pivotal decision to adopt a new CRM. Immediately the auto group saw an influx of engagement.
Sales & Marketing

Unleashing growth: what Tom Masano Auto Group did that transformed their dealership operations

- June 29, 2023
In the ever-evolving automotive industry, staying ahead of the competition requires embracing innovation. That’s exactly what Kevin Pitts and Tom Masano Auto Group did when they chose a company that...
Brian Pasch joins Inside Automotive to discuss the upcoming Google Analytics 4 launch, and its significance for automotive retailers.
Sales & Marketing

Is your dealership ready for Google Analytics 4? — Brian Pasch | PCG Companies

- June 28, 2023
The arrival of Google Analytics 4 is swiftly approaching, meaning dealers must prepare for the next generation of digital data collection. On this episode of Inside Automotive, host Jim Fitzpatrick...
In this article we discuss how to turn difficult car sales situations into opportunities for both the customer and the dealership.
Sales & Marketing

Why ‘bad news’ doesn’t exist in car sales

- June 28, 2023
Car salespe­ople tackle various challenge­s every day, ranging from customer he­sitancy to financial hurdles. Although these type­s of tough conversations are a common aspect of the­ job, it's worth wondering...
Glenn Pasch joins Inside Automotive to discuss new digital marketing and customer data collection tools for dealers.
Sales & Marketing

Emerging trends in digital marketing and data collection for dealers — Glenn Pasch | PCG Digital

- June 26, 2023
Customer data and digital marketing are crucial tools for running a profitable dealership. On this episode of Inside Automotive, host Jim Fitzpatrick is joined by Glenn Pasch, the CEO of PCG...
Matt Wahnon joins Inside Automotive to discuss changing customer service trends in the post-pandemic car business landscape.
Sales & Marketing

Different shoppers mean different customer service practices — Matt Wahnon | Ocean Cadillac

- June 26, 2023
Today's car buyers are increasingly diverse and complex, which means dealers must constantly refine their customer service practices. On this episode of Inside Automotive, host Jim Fitzpatrick heads to Ocean...
Sales & Marketing

Q&A with ACV’s Randy Barone: How to perfect your dealership’s wholesale strategy

- June 21, 2023
In today's dynamic wholesale market, dealers are challenged with navigating historically high used car prices and fluctuating inventory within a digital environment. To stay competitive, dealers must prioritize effective inventory...
With some forethought and customer insight, ethical upselling can be used to reinforce trust and confidence in the dealership.
Sales & Marketing

Upselling with integrity: building trust and value for long-term customer loyalty

- June 20, 2023
Upselling is a crucial strategy for improving the bottom line of every deal, but how sales staff approach this essential task can make all the difference now and down the...
Customers are ready for digital retailing experiences, partly due to the disruption by COVID-19 and technological advancements.
Sales & Marketing

Virtual tours and contactless delivery: how to embrace digital retailing

- June 16, 2023
COVID-19 changed everything, including how we shop. As a result, many industries have had to embrace online shopping. According to the National Library for Medicine, global retail e-commerce grew 26.4%...
First-party data collected directly from your customers  will be king in a post-cookie world. This includes data from sources like website analytics.
Sales & Marketing

Leveraging customer data platforms ahead of Google’s 2024 cookie depreciation

- June 15, 2023
Today, a majority of auto dealerships find themselves at a crossroads as 2024 looms. In 1992, Netscape invented the cookie, which sparked the profitable revolution of online advertising. So, Google's...


Latest Articles

Daymond John on building lasting customer trust - CBT News
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Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
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Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
Latest Articles 09/04/26

Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
Latest Articles 09/04/26

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
Latest Articles 09/04/26

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
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Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
Latest Articles 09/04/26

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
Latest Articles 09/04/26

Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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