TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Jennifer Torres joins Inside Automotive to discuss how used car dealers can easily purchase inventory with a private listing platform.
Sales & Marketing

Used car dealers accelerating acquisitions with private listing platforms — Jennifer Torres | Vettx

- August 17, 2023
As consumers hold onto their vehicles for longer periods of time, used car dealers are looking for alternatives to trade-ins and auctions to keep their inventories stocked. One such alternative...
On today’s CBT Now, we’re joined by Matt Easton to walk us through how to answer inbound calls from a customer without jeopardizing a sale. 
Sales & Marketing

How to effectively follow up without endangering the sale – Matt Easton | Easton University

- August 17, 2023
It can be exciting when a sales representative gets a call from a lead or potential customer, but what happens during that call, can make or break the sale. Today...
online In this article, we’ll explain why photos are one of the most crucial elements of new and used automotive marketing.
Sales & Marketing

Tips and tricks for creating topnotch merchandising photos

- August 17, 2023
I don’t feel like I am overstating anything when I say that photos are extremely important when trying to showcase a vehicle for sale on your dealership website. We’ll explain...
Beyond mere promotion, social media offers dealerships rich insights into customer preferences and trends.
Sales & Marketing

Exploring the impact that social media has on automotive sales

- August 16, 2023
In the dealer’s lounge, you may scroll through Instagram. Not for leisure but to inspect a competitor’s latest post showcasing their newest sedan under a mesmerizing sunset. It may have...
Randy Barone, Vice President of Business Development at ACV, and Doug Hadden, ACV Vice President, discuss managing EV inventory.
Sales & Marketing

Q&A with ACV: Managing used EV inventory for greater sales success

- August 14, 2023
As the automotive industry experiences a rapid acceleration of electric vehicle trends, dealerships must adapt to this changing landscape to seize new business opportunities. Transitioning to EVs involves more than...
Dale Pollak joins Inside Automotive to discuss inventory management strategies and why car dealers should be more open to trying new methods.
Sales & Marketing

Why dealers should reevaluate their inventory management strategies now — Dale Pollak

- August 14, 2023
Over the last few years, fluctuating production and an unstable supply chain have made it difficult for car dealers to keep their lots stocked. Now, however, the automotive industry is...
On today's Inside Automotive, we're joined by Lissette Gole who will elaborate more on this years refresh of Google's Dealer Guidebook.
Sales & Marketing

Insights from the new 2023 edition of Google’s Dealer Guidebook with Lissette Gole, Head of Automotive Retail

- August 9, 2023
Are you using Google the right way? We know there has been a lot of transformation and competition in retail automotive, but nearly all vehicle shoppers go online to find...
AI artificial intelligence
Sales & Marketing

How AI is revolutionizing automotive sales and marketing

- August 9, 2023
The auto industry has always been a trailblazer in adopting cutting-edge technology in manufacturing, marketing, and in vehicles. Artificial intelligence (AI) is now driving the sector to even more unprecedented...
Inventory is higher than it has been for dealers, but not by much, and dealers still need to fill their lots. On today’s CBT Now, we’re focusing on odometer fraud, which has plagued the retail automotive industry for decades, and ways dealers can avoid potential problems when in the market for a vehicle. We’re pleased to welcome Kirsten Von Busch, Experian’s Director of Product Marketing for Automotive, and Ron Montoya, Edmund’s Senior Consumer Advice Editor and Content Strategy.
Sales & Marketing

How to avoid odometer fraud when acquiring used inventory — Kirsten Von Busch & Ron Montoya

- August 8, 2023
Inventory is higher than it has been for dealers, but not by much, and dealers still need to fill their lots. On today’s CBT Now, we’re focusing on odometer fraud,...
On today’s CBT NOW, we’re pleased to welcome back Karl Brauer, the Executive Analyst for iSeeCars.com, where Brauer will shed some insight into the numbers and what’s happening with the turbulent used car market overall.
Sales & Marketing

Examining the ‘turbulent’ used car market — Karl Brauer | iSeeCars

- August 7, 2023
According to the most recent iSeeCars study, used electric vehicle prices have fallen by nearly 30%! On today’s CBT Now, we’re pleased to welcome back Karl Brauer, the Executive Analyst...


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Kia's VP of sales talks record volume and chasing a 900,000-unit year
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

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Bill would force federal audit of automakers' ties to China
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Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
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Volkswagen approves plan to cut 100,000 jobs and slash model lineup
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Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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