TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Car shopping doesn't have to be stressful. With the right approach, you can help turn it into a fun, engaging, and empowering experience.
Sales & Marketing

How to make car shopping more fun for your customers

- August 4, 2023
Car shopping should be e­njoyable, not intimidating. As a dealership owne­r, your job goes be­yond simply selling a car. It includes providing helpful advice­ and fostering an environment whe­re customers...
Matt Easton auditing sales
Sales & Marketing

Simplify the sales pitch to help your customers take action — Matt Easton | Easton University

- August 2, 2023
In today’s world of social media, and information and choice overload, it's no wonder why customers often say, “I need to think about it.” There really is too much to...
Julian Treasure
Sales & Marketing

Using conscious listening to aid salespeople in improving customer satisfaction — Julian Treasure

- July 28, 2023
In today's noisy, fast-paced, and competitive business landscape, effective listening and speaking are skills you should master. It ultimately impacts your bottom line. On today's Inside Automotive, we're pleased to...
Timing is critical to both dealers and car buyers and seasonal sales are once again playing a big role.
Sales & Marketing

Q&A | How auto dealers can leverage the return of seasonal sales

- July 28, 2023
Seasonality plays a crucial role for both dealers and car buyers, and understanding its impact is vital in the automotive industry. Historically, certain seasons experience higher demand for vehicles, such...
Kane McCord joins Inside Automotive to discuss the title and registration process and the complexities of inter-state sales.
Sales & Marketing

Streamlining title and registration for out-of-state sales — Kane McCord | Automotive Titling Company

- July 27, 2023
Finalizing a vehicle's title and registration has been streamlined as technology revolutionizes the industry. But with software from leading vendors, dealers today are able to conduct more of that process...
Gail Rubinstein joins Inside Automotive to discuss social media strategies and artificial intelligence tools for the dealership.
Sales & Marketing

Enhancing your dealership’s social media strategy with AI — Gail Rubinstein | Retail Resilient

- July 25, 2023
Social media and artificial intelligence have completely transformed the way dealers connect and interact with customers. On this episode of Inside Automotive, host Jim Fitzpatrick is joined by Gail Rubinstein,...
Mike Hoyser from Phone Ninjas joins Inside Automotive to discuss how dealerships are handling an increase in phone call volume.
Sales & Marketing

How to take back control of your dealership’s call center — Mike Hoyser | Phone Ninjas

- July 25, 2023
As new car inventory across the country expands, so too has the number of calls placed to dealerships. The increase in volume has made it challenging for employees to keep...
Let’s dive into why having your own advertising accounts is a good idea, and what could happen if you don’t.
Sales & Marketing

The power and necessity of owning your advertising accounts

- July 23, 2023
Marketing managers, general managers, and advertising or marketing agencies might not agree on this one: You should create your own ads account whenever you start advertising your business somewhere, whether...
Frye GA4 Google
Sales & Marketing

Optimizing GA4 to improve the overall client experience — Kevin Frye | Jeff Wyler Automotive Family

- July 20, 2023
The shift to Google Analytics 4, or GA4, is at the forefront of many marketers' minds. On today's Inside Automotive, we're joined once again by the Marketing Director of Jeff...
On this edition of CBT Now, Jim Fitzpatrick speaks with J.D. Power's Tyson Jominy about the current state of the U.S. new car market.
Sales & Marketing

Where does the new car market stand today? — Tyson Jominy | J.D. Power

- July 20, 2023
On this edition of CBT Now, Jim Fitzpatrick speaks with Tyson Jominy, the Vice President of Data and Analytics at J.D. Power, about the current state of the U.S. new...


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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

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Bill would force federal audit of automakers' ties to China
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Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
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U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
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Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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