TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

Tell, don’t sell: The old way of doing business is the wrong way, but it’s still practiced today

- July 10, 2023
Robert “Bob” DiGiacomo has been immersed in the retail side of the automotive industry for nearly 30 years. He has enjoyed a very successful career optimizing several finance departments in...
Digital retailing is about efficiency, which incorporates both speed and quality to enhance the overall car buying experience.
Sales & Marketing

Does speed hurt quality? Taking a closer look at digital retailing

- July 7, 2023
Somewhere between the so-called “normal,” “COVID normal,” and “new normal,” we got it into our heads that it’s okay to be an order taker. That customers were so obsessed with...
When it comes to engaging with your customers, every interaction should be considered an opportunity to showcase your brand.
Sales & Marketing

4 ways dealers and automakers can support customers and drive loyalty

- July 6, 2023
In the past three years, nearly every industry has experienced a dramatic shift in consumer expectations. The auto industry is no exception, with services like online car sales and EV...
There’s more to social media than Instagram, Twitter, and TikTok. Platforms like Facebook, Reddit, and Quora also have groups ideal for social selling.
Sales & Marketing

4 worthwhile social selling methods for dealership sales staff

- July 5, 2023
While social media platforms are pervasive in today’s society, using them effectively for business is equal parts art and science. This is especially true with car dealers that often underuse...
Jennifer Suzuki,, process
Sales & Marketing

Driving more strategic processes for today’s buyers — Jen Suzuki | eDealer Solutions

- June 29, 2023
They say 1.5 dealerships vetting processes start on the phone. The industry has seen an influx in volume regarding in-market buyers. On today's CBT Now, we're joined by Jennifer Suzuki,...
Last September, Tom Masano Auto Group made the pivotal decision to adopt a new CRM. Immediately the auto group saw an influx of engagement.
Sales & Marketing

Unleashing growth: what Tom Masano Auto Group did that transformed their dealership operations

- June 29, 2023
In the ever-evolving automotive industry, staying ahead of the competition requires embracing innovation. That’s exactly what Kevin Pitts and Tom Masano Auto Group did when they chose a company that...
Brian Pasch joins Inside Automotive to discuss the upcoming Google Analytics 4 launch, and its significance for automotive retailers.
Sales & Marketing

Is your dealership ready for Google Analytics 4? — Brian Pasch | PCG Companies

- June 28, 2023
The arrival of Google Analytics 4 is swiftly approaching, meaning dealers must prepare for the next generation of digital data collection. On this episode of Inside Automotive, host Jim Fitzpatrick...
In this article we discuss how to turn difficult car sales situations into opportunities for both the customer and the dealership.
Sales & Marketing

Why ‘bad news’ doesn’t exist in car sales

- June 28, 2023
Car salespe­ople tackle various challenge­s every day, ranging from customer he­sitancy to financial hurdles. Although these type­s of tough conversations are a common aspect of the­ job, it's worth wondering...
Glenn Pasch joins Inside Automotive to discuss new digital marketing and customer data collection tools for dealers.
Sales & Marketing

Emerging trends in digital marketing and data collection for dealers — Glenn Pasch | PCG Digital

- June 26, 2023
Customer data and digital marketing are crucial tools for running a profitable dealership. On this episode of Inside Automotive, host Jim Fitzpatrick is joined by Glenn Pasch, the CEO of PCG...
Matt Wahnon joins Inside Automotive to discuss changing customer service trends in the post-pandemic car business landscape.
Sales & Marketing

Different shoppers mean different customer service practices — Matt Wahnon | Ocean Cadillac

- June 26, 2023
Today's car buyers are increasingly diverse and complex, which means dealers must constantly refine their customer service practices. On this episode of Inside Automotive, host Jim Fitzpatrick heads to Ocean...


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