TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Used vehicle prices continued to trend downward in November as the automotive industry entered into its holiday slump.
Sales & Marketing

Used vehicle prices hit seasonal slump in November

- December 7, 2023
Wholesale used vehicle prices declined in November as the auto industry entered its seasonal slump. According to Cox Automotive's Manheim Used Vehicle Value Index, used vehicle prices declined 2.1% from October...
Jim Ziegler joins Inside Automotive to share his advice for improving the dealership sales process and equip managers for the new car market.
Sales & Marketing

Honing your sales process for the new car market — Jim Ziegler

- December 7, 2023
Sometimes, a small fix in your sales process or technique can make all the difference in your dealership's bottom line. Unfortunately, many management teams in the automotive industry are ill-prepared...
loyalty programs
Sales & Marketing

Loyalty programs: How to use them more effectively at your car dealership

- December 6, 2023
In selling products, dealerships have an incredible opportunity to acquire new customers and retain existing ones. But, according to S&P Global Mobility, the truth is that nearly 34% of owners...
Sean Gardner joins CBT Now to offer three sales strategies dealers can use to drive more holiday traffic to the showroom.
Sales & Marketing

Top 3 sales strategies to drive holiday traffic to your dealership — Sean Gardner | Joe Verde Group

- December 5, 2023
The holiday season is in full swing, meaning now is the time for dealers to implement the right sales strategies and drive traffic to their showrooms. However, with demand for...
New and used vehicles are selling more slowly and for less money than in 2022, noted a recent iSeeCars analyst. Used cars have fell by 33.7%
Sales & Marketing

Report shows, EVs are the slowest selling section of the used vehicle market

- December 4, 2023
There's no doubt that the 2020 pandemic has caused a significant decline in vehicle pricing and sales times. On average, new and pre-owned vehicles are selling more slowly and for...
Matt Easton, founder of the Easton University, joins Jim Fitzpatrick on Inside Automotive to share a few of his “power questions."
Sales & Marketing

How to ask well-crafted questions that positively influence buying decisions — Matt Easton

- December 4, 2023
In business and in life, oftentimes what we ASK someone is far more powerful than what we TELL them. Matt Easton, founder of the Easton University sales coaching system, joins...
Let's delve into the fascinating interplay of psychology and decision-making as we dissect the car buyer's journey
Sales & Marketing

Decoding car buyer personas: Understanding emotional triggers and decision-making factors

- December 4, 2023
Everyone likes to think they're logical. That their decisions, particularly those with substantial financial implications, like purchasing a car, are based purely on objective analysis. Yet, more often than not,...
reconditioning
Sales & Marketing

4 simple tips to improve your dealership’s reconditioning process

- December 4, 2023
How long does it take your dealership to recondition a used vehicle? If you are one of the top performers, the answer would be 24 hours or less. Does it...
Expert insights on the dynamics of EV sales: comparing direct-to-consumer and traditional dealership models in the electric vehicle market.
Sales & Marketing

Future of EV sales: direct-to-consumer vs franchise dealers — Matt VanDyke | Shift Digital

- November 30, 2023
In recent years, the retail automotive industry has seen dramatic changes in the ways consumers shop for and purchase electric vehicles (EVs), challenging the traditional franchised model with direct-to-consumer sales....
Sales & Marketing

Synchronous vs. Asynchronous customer communication: is your dealership using both?

- November 30, 2023
All businesses, including car dealerships, face the challenge of figuring out how exactly to connect with customers in order to meet and exceed sales goals. Two general communication styles that...


Latest Articles
Latest Articles 04/03/26

White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
Latest Articles 04/03/26

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
Latest Articles 04/03/26

GM to invest more than $150 million in Saginaw Metal Casting Plant

White House revises metals tariffs, shifts calculation method
Latest Articles 04/03/26

White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
Latest Articles 04/03/26

Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
Latest Articles 04/03/26

Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
Latest Articles 04/03/26

Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
Latest Articles 04/03/26

Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
Latest Articles 04/03/26

California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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