TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Eric DeMont and Shaun Kniffin join Driving Solutions to discuss the power of data and collaboration in a rapidly evolving automotive market.
Sales & Marketing

Why collaboration is key to leveraging dealership data — Shaun Kniffin & Eric DeMont

- December 21, 2023
Over the past few years, adaptation and collaboration have become essential elements for dealerships as data continues to play a bigger and bigger role in the automotive retail business. One...
By translating customer feedback into actionable knowledge, dealerships can upgrade customer satisfaction and gain a competitive edge.
Sales & Marketing

How to make customer feedback part of your dealership’s growth strategy

- December 21, 2023
In today’s highly competitive market, dealerships are continuously searching for new and creative ways to gain a competitive advantage. One often underestimated resource that can provide invaluable insights is customer...
Glenn Pasch joins Inside Automotive to discuss the most important automotive marketing trends dealers should know before 2024.
Sales & Marketing

The best (and worst) automotive marketing strategies for 2024 — Glenn Pasch | PCG Digital

- December 20, 2023
The car market is slowly falling back into its old habits, which means more competition, increased incentives, and bigger automotive marketing budgets. But when it comes to marketing, whether on...
Explore the essentials for boosting used car sales, including optimal inventory management, stellar customer service, and effective training.
Sales & Marketing

9 key areas of focus that drive more used car sales

- December 20, 2023
For many franchised car dealers, the used car department significantly contributes to the bottom line. These sales are even more fundamental to independent automotive retailers. But there’s more to success...
Dealers maintained carefully balanced inventories in November as the used vehicle segment grappled with lower sales and prices.
Sales & Marketing

Used vehicle market holds course in November, sales and prices weaken

- December 18, 2023
November was a predominantly stable month for the used vehicle market, even though sales volumes, pricing and inventory levels trended in unsatisfactory directions. According to Cox Automotive, dealers sold an estimated...
In this article, we offer insights into how the role of the car salesperson is being reimagined in the context of today’s market realities.
Sales & Marketing

How to be a better car salesperson in the new year

- December 18, 2023
Gone are the days when aggressive selling methods were the norm; today, the retail automotive industry is transitioning towards a more consultative, client-centric approach. This change is fueled by innovative...
Sales & Marketing

Should you trust AI with your digital ad dollars?

- December 15, 2023
Artificial intelligence has a variety of uses in the automotive industry. While many dealerships use artificial intelligence in the marketing and customer service capacity of writing content and offering assistance...
Since 2020, the share of new car dealers selling electric vehicles has risen from 16.5% to 55.1%, defying market headwinds and slow demand.
Sales & Marketing

Number of new car dealers selling electric vehicles triples from 2020

- December 14, 2023
More than half of all car dealers are selling electric vehicles in 2023, according to automotive data platform iSeeCars. Since the onset of the COVID pandemic, the number of non-Tesla dealers...
Average new car prices declined in November to 98.3% of MSRP as incentives and discounts rose sharply from last year.
Sales & Marketing

New car prices drop in November as incentives rise, Tesla hit hardest

- December 13, 2023
New car prices trended lower in November as the economy continued its post-pandemic balancing act, benefiting consumers but challenging dealer and automaker earnings. According to data from Cox Automotive's Kelley Blue...
Joining us on the latest episode of Inside Automotive is Jen Suzuki, sales trainer and the president of eDealer Solutions. 
Sales & Marketing

Adapting your sales strategies to the current retail automotive market – Jen Suzuki

- December 13, 2023
The retail automotive sales industry has been facing several challenges, including changes in customer behavior and rising interest rates. As the year draws to a close, we are taking a...


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Daymond John on building lasting customer trust - CBT News
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Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
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Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
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Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
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Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
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Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
Latest Articles 09/04/26

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
Latest Articles 09/04/26

Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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