5 marketing strategies to try at your car dealership this year
Want to learn about some new marketing strategies for your car dealership for 2024? We would love to tell you about some new trends and tried and true methods that...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Video marketing strategies that convert leads into sales
The key to success is converting leads into sales for automotive dealerships. And video marketing is one of the most effective ways to do just that. According to a Vidyard study, prospects...
New car prices dip in December as buyer’s market returns
New car prices continued to fall in December as the automotive market remains on track to hit pre-pandemic norms in the near future.
According to Cox Automotive, new vehicle transaction prices...
Dealership marketing headwinds and the solutions to beat them — Brooke Furniss | BZ Consultants Group
Dealership marketing strategies must be frequently tuned to maintain their effectiveness, lest consumer preferences and technological advances make them obsolete. As the retail automotive community enters into a new year...
How to electrify your EV marketing strategy
Electric vehicles are becoming more prominent in dealerships. With customer interest in EVs rising along with occasional spikes in gas prices, it’s time to start flexing your digital muscle to...
Used car prices forecast to rise less than 1% by end of 2024
Used car prices are expected to make a slight recovery over the course of 2024, reversing course after two consecutive years of sharp declines stemming from the COVID pandemic.
Cox Automotive...
Automotive brand loyalty shows slight improvement in 2023
On January 8, LexisNexis Risk Solutions, a provider of data and analytics for the insurance and automotive industries, revealed that customer brand loyalty in the U.S. grew in 2023 based...
7 essential video lead response tips for car dealerships
Video has become part of everyday life, ranging from entertaining people to providing a quick education on just about any subject you could imagine. Short and long-form videos are also...
Modernizing the car buying experience with on-demand delivery — Kirsten Knull | Draiver
Utilizing AI-optimized technology and a network of more than 20,000 top-rated, insured drivers, vehicle delivery platform Draiver helps dealerships maximize their customers' experience, reducing downtime and unlocking new revenue to...
How to grow your dealership’s online reviews and reputation
It's no secret that online reviews are essential for businesses, which goes double for auto dealerships. With so much competition, it's crucial to have a solid online presence, which means...
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