TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Prioritizing customer e­motions is vital for building trust, fostering healthy relationships and driving results in automotive sale­s
Sales & Marketing

The role of empathy in automotive sales: Understanding customer needs for effective selling

- December 29, 2023
In the automotive­ sales landscape, empathy holds significant importance­. It involves grasping and relating to others' e­motions and perspectives. In this industry, e­mpathizing means stepping into the custome­r's shoes, seeing...
Having the right winter marketing messages, and preparing for slow periods and sudden influxes, can help keep winter a bit more lively.
Sales & Marketing

Tips for crafting winter marketing messages that will warm up your sales

- December 28, 2023
The leaves are changing, the days are getting shorter, and it’s a little chillier outside. Your location in the United States might also change your attitude toward the onset of...
young affable consultant talking about features of new car to customer. business man listen to him, choosing new auto in dealership
Sales & Marketing

Why your ego is sabotaging your sales and how to stop it

- December 26, 2023
As a sales professional, your ego can be your greatest asset or your worst enemy. On one hand, it can give you the confidence you need to make a sale,...
Technology principles to consider when determining your dealership’s technology and human interaction formula
Sales & Marketing

Integrating technology and human touch in car sales: Striking the balance for optimal customer experience

- December 26, 2023
Technology is changing how consumers shop for and buy cars. Yet chatbots, virtual reality applications, and artificial intelligence haven’t eliminated the need for human interaction. Modern car dealerships need to...
Eric DeMont and Shaun Kniffin join Driving Solutions to discuss the power of data and collaboration in a rapidly evolving automotive market.
Sales & Marketing

Why collaboration is key to leveraging dealership data — Shaun Kniffin & Eric DeMont

- December 21, 2023
Over the past few years, adaptation and collaboration have become essential elements for dealerships as data continues to play a bigger and bigger role in the automotive retail business. One...
By translating customer feedback into actionable knowledge, dealerships can upgrade customer satisfaction and gain a competitive edge.
Sales & Marketing

How to make customer feedback part of your dealership’s growth strategy

- December 21, 2023
In today’s highly competitive market, dealerships are continuously searching for new and creative ways to gain a competitive advantage. One often underestimated resource that can provide invaluable insights is customer...
Glenn Pasch joins Inside Automotive to discuss the most important automotive marketing trends dealers should know before 2024.
Sales & Marketing

The best (and worst) automotive marketing strategies for 2024 — Glenn Pasch | PCG Digital

- December 20, 2023
The car market is slowly falling back into its old habits, which means more competition, increased incentives, and bigger automotive marketing budgets. But when it comes to marketing, whether on...
Explore the essentials for boosting used car sales, including optimal inventory management, stellar customer service, and effective training.
Sales & Marketing

9 key areas of focus that drive more used car sales

- December 20, 2023
For many franchised car dealers, the used car department significantly contributes to the bottom line. These sales are even more fundamental to independent automotive retailers. But there’s more to success...
Dealers maintained carefully balanced inventories in November as the used vehicle segment grappled with lower sales and prices.
Sales & Marketing

Used vehicle market holds course in November, sales and prices weaken

- December 18, 2023
November was a predominantly stable month for the used vehicle market, even though sales volumes, pricing and inventory levels trended in unsatisfactory directions. According to Cox Automotive, dealers sold an estimated...
In this article, we offer insights into how the role of the car salesperson is being reimagined in the context of today’s market realities.
Sales & Marketing

How to be a better car salesperson in the new year

- December 18, 2023
Gone are the days when aggressive selling methods were the norm; today, the retail automotive industry is transitioning towards a more consultative, client-centric approach. This change is fueled by innovative...


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