TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Bill Wittenmyer joins Inside Automotive to share the latest news on consumer preferences and how they are influencing the car buying process.
Sales & Marketing

How consumer preferences are dictating the car buying process — Bill Wittenmyer | DealerOn

- February 8, 2024
Consumer preferences have rapidly transformed in the retail automotive sector. Knowing how the expectations have changed and how buyer needs will continue to evolve will be essential to long-term dealership...
We’ll explore some emerging trends within the automotive industry that make some dealers wonder if it’s worth advertising on TV anymore. 
Sales & Marketing

Trends in automotive TV advertising—still worth it for dealers?

- February 8, 2024
Television advertisements are a big deal for car manufacturers. Minding our language, and depending on who you ask, it might be fair to say that television ads “used to be”...
David Lewis joins us on the latest episode of Inside Automotive, to explain what dealers need to know about the sales process.
Sales & Marketing

Returning to the basics can boost sales and customer satisfaction – David Lewis | David Lewis and Associates

- February 2, 2024
There's no better time than the start of a new year to focus on your sales process and strategy. But you may ask yourself, where do I begin? David Lewis,...
Colin Wickstrom joins Dealer Forward to reveal how his dealership improved sales and revenue with a seamless digital retailing experience.
Sales & Marketing

Dealer Forward: Creating a seamless digital retailing experience at your dealership

- January 31, 2024
Digital retailing has become an embedded aspect of the car buying process, making a positive impact on 90% of dealerships, according to a recent Cox Automotive survey. However, there is...
Learn how Gubagoo has mastered the art of streamlining your dealership's sales processes by focusing on deals instead of leads.
Sales & Marketing

Why you should work deals, not leads

- January 31, 2024
Conventionally, a vehicle sale kicks off with a lead, which ideally transitions into a deal. This may seem straightforward, but in reality, it's far from it. The pursuit of most...
Len Short shares strategies to profit from discounted aging car inventory as dealerships enter discounts on the recent Inside Automotive.
Sales & Marketing

How dealerships can more effectively manage inventory risks – Len Short | Lotlinx

- January 30, 2024
Dealerships are in a critical phase as discounts are being applied to aging car inventory. Len Short, the Chairman and CEO of Lotlinx, speaks with anchor Jim Fitzpatrick on the...
New car sales are forecast to rise from last January but fall from December as the industry observes a typical drop in demand.
Sales & Marketing

New car sales projected to rise in January despite seasonal slowdown

- January 29, 2024
This month's new car sales are set to rise from last January but decline from December, according to a preliminary forecast from Cox Automotive. In early 2023, the auto market was...
Advertising technology, or adtech, is an ever-shifting landscape. Like the rest of digital marketing, it experiences fresh trends every year.
Sales & Marketing

The 5 biggest automotive adtech trends to watch out for in 2024

- January 29, 2024
Advertising technology, or adtech, is an ever-shifting landscape. Like the rest of digital marketing, it experiences fresh changes and trends every year — and keeping up with those changes is...
In automotive, we rely on the CSI score to give us feedback – and the telephone experience is a high priority on that survey.
Sales & Marketing

How a telephone system can increase your CSI score

- January 25, 2024
Customer Experience (CX) is created every time a customer engages with your dealership from car shopping research to ongoing service and repair work. It’s not a surprise, therefore, that CX...
With Vroom bowing out of the used car business, other digital car retailers are likely to see a new wave of uncertainty take hold.
Sales & Marketing

Exclusive: auto industry veteran Marc Cannon on Vroom’s exit from online used car operations

- January 23, 2024
Online used car retailer Vroom is shutting down its digital retail business following a struggle to raise funds in an increasingly competitive environment. Joining us today on CBT Now to...


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Daymond John on building lasting customer trust - CBT News
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Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
Latest Articles 09/04/26

Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
Latest Articles 09/04/26

Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
Latest Articles 09/04/26

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
Latest Articles 09/04/26

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
Latest Articles 09/04/26

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
Latest Articles 09/04/26

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
Latest Articles 09/04/26

Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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