Tax season: the strategic play in a dynamic market
We are two years removed from the height of the pandemic and the automotive market has never been more volatile than it is now. Certainly, there are dealers still making...
TSLA385.190-13.31%
GM92.4304.09%
F12.6700.36%
RIVN14.0600.77%
CYD21.510-0.68%
HMC35.2201.23%
TM199.4606.46%
CVNA77.5506.27%
PAG212.3000.09%
LAD315.64016.87%
AN183.4704.96%
GPI272.8107.8%
ABG208.88011.11%
SAH64.0503.37%
TSLA385.190-13.31%
GM92.4304.09%
F12.6700.36%
RIVN14.0600.77%
CYD21.510-0.68%
HMC35.2201.23%
TM199.4606.46%
CVNA77.5506.27%
PAG212.3000.09%
LAD315.64016.87%
AN183.4704.96%
GPI272.8107.8%
ABG208.88011.11%
SAH64.0503.37%
TSLA385.190-13.31%
GM92.4304.09%
F12.6700.36%
RIVN14.0600.77%
CYD21.510-0.68%
HMC35.2201.23%
TM199.4606.46%
CVNA77.5506.27%
PAG212.3000.09%
LAD315.64016.87%
AN183.4704.96%
GPI272.8107.8%
ABG208.88011.11%
SAH64.0503.37%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Ford, Honda, Hyundai sales rise in February, emphasizing strength of hybrids
Automakers posted strong U.S. sales this February on the backs of stable demand, stronger inventory, and increasing interest in hybrid and electric vehicles.
Ford sold 174,192 units during the month, representing...
Decoding the future of car buying with transparency – Katie the Car Lady
For over two decades, Katie the Car Lady has championed consumer rights, earning her reputation as a beacon of transparency and expertise in the independent dealership sector. Bringing a treasure...
Maximizing dealership visibility: Greg Gifford shares key SEO strategies
Establishing a robust online presence is vital for businesses, and dealerships are no exception. In the latest episode of Inside Automotive, Greg Gifford, the Chief Operating Officer of SearchLab, joins...
High prices, interest rates no match for digitally savvy dealerships – Matt VanDyke | Shift Digital
The auto industry has seen high interest rates and vehicle prices, but that's not stopping deals from being made at the dealership. On today's edition of Inside Automotive, we're diving...
Automotive brand loyalty winners fend off retention woes in 2023
Brand loyalty remains a critical factor in automotive marketing but has been declining for several years, making events such as S&P Global Mobility's Annual Automotive Loyalty Awards important resources for...
Vehicle sales on track to rise in February as supply jumps 44.7%
New vehicle sales are predicted to rise in February, thanks to a combination of lower prices and better availability.
A joint forecast from J.D. Power and GlobalData sees new vehicle sales...
New research highlights impact of dishonesty in the auto sales process
New research has identified a discrepancy in the rate at which customers experience dishonest practices during the car sales process and the percentage of customers who fear their dealer will...
Understanding the latest dealership marketing trends — April Simmons | Horne Auto Group
Dealership marketing trends have evolved rapidly in recent years as consumer preferences and industry conditions have changed. With so much to keep track of, many dealers feel at a loss...
Wholesale used vehicle prices dip in early February but demand rises
Wholesale used vehicle values declined in the first two weeks of February, following similar drops in listing prices and inventory levels seen across the pre-owned market throughout January.
According to Cox...
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