TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales Consultant Recruiting
Sales & Marketing

Sales Consultant Recruiting Made Easy

- April 1, 2015
Implementing significant changes in your sales process will go far in attracting young, well-educated salespeople and increase your employee retention rate. BY MARK RIKESS Easily the biggest challenge I hear from...
analytic tools
Sales & Marketing

3 Simple Google Tools That Every Dealer Should Be Utilizing

- April 1, 2015
Utilizing free analytic tools can simplify a dealer’s approach to digital marketing. BY AMY FARLEY Henry Ford once said he knew that half of every dollar he spent on advertising was...
Dealership’s Web Presence
Sales & Marketing

3 Tips to Strengthen Your Dealership’s Web Presence

- April 1, 2015
Having your dealership's web presence online appeals to tech-savvy consumers and is critical to keeping them engaged and eager to visit your dealership. BY ZACH KLEMPF Dealerships without any meaningful online presence are...
Creativity Sells Cars
Sales & Marketing

Creativity Sells Cars

- March 9, 2015
Employee satisfaction lies at the core of Continental Automotive Groups success. BY CAROL WHITE Unlike a lot of second-generation dealers, Will Hardeman and his sister Genny Hardeman had other intentions than...
Constant Change
Sales & Marketing

Constant Change

- March 9, 2015
The Greater New York Automobile Dealers Association still operates on many of the principles that it was founded on more than 100 years ago, while at the same time keeping...
Next Wave of Digital Marketing
Sales & Marketing

The Next Wave of Digital Marketing

- March 9, 2015
CEO of LotLinx Dean Evans explains how his company’s “deeplinking” technology is changing the way dealerships connect with their online leads. BY CAROL WHITE Digital marketing is one area that leaves...
Marketing Dollars
Sales & Marketing

Make the Most of Your Marketing Dollars

- March 1, 2015
Paying close attention to three key areas could prevent you from wasting 20 percent or more of your marketing budget. BY GLENN PASCH You could be wasting 20 percent of your...
Facebook account
Sales & Marketing

Strategy Before Tactics When It Comes to Facebook

- March 1, 2015
When deciding whether to have a separate Facebook account for business and personal, it’s best to examine your marketing goals. BY KATHI KRUSE I’m not trying to be Captain Obvious here...
Phone-Ups
Sales & Marketing

Phone-Ups…Does Your Staff Sound Like Everyone Else?

- March 1, 2015
Proper training in taking phone-ups opens the door for effective dialogue with the customer and increases your chances of getting them into the showroom. BY DAVID LEWIS One of the most...
Customer Service Health
Sales & Marketing

It’s Time For a Customer Service Health Checkup

- February 19, 2015
Now is the time to let the past go, focus on what you can control and create an exceptional 2015 for your staff and customers. BY GLENN PASCH After a month...


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Daymond John on building lasting customer trust - CBT News
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Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
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Kia’s VP of sales talks record volume and chasing a 900,000-unit year

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Connected-car data raises new privacy concerns for dealers and consumers

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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
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Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
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Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
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Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
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U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
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Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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