TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

social selling
Sales & Marketing

Why Are Dealers, GMs The Last At Their Stores To Join The Social Media Party?

- December 7, 2015
Lack of support from the top is holding dealerships back on social selling and marketing. BY LAURA MADISON A social media movement is rocking the retail automotive sector, but the people at...
Sales & Marketing

Do your sales and service employees know the F&I products you offer?

- December 3, 2015
We're in the final month of the year, so a lot of dealerships are busy assessing plans for 2016 - including figuring out ways to be more profitable. Wards.com suggests one of...
Sales & Marketing

The New Generation Of Kiosks Emphasizes Time Savings And Transparency For Customers

- December 3, 2015
Meantime, dealers hunt for advantages in tracking lead sources, identifying customer desires and designing offers. BY JON MCKENNA Informational kiosks have been on the dealership scene for years. Who hasn’t encountered...
Sales & Marketing

What older drivers are looking for in their next vehicle

- December 2, 2015
When it comes to evolving with the tech world, does your dealership offer older drivers the same technology you would push to millennials? According to recent research from The Hartford insurance...
Sales & Marketing

November 2015 Sales Numbers

- December 1, 2015
Corinne Lillis and Joe Gumm give you a look at the November 2015 sales numbers. The November 2015 sales totals are: Fiat Chrysler: +3% Chrysler: -12.1% Jeep: +19.9% Dodge: -7.5% Fiat: -2.6% Ram:...
women shoppers
Sales & Marketing

Convert More Women Shoppers To Trucks From Cars

- November 30, 2015
Using women-centric advertising and sales strategies can help move truck sales, boost profits. BY ANNE FLEMING Truck sales continue to soar nationwide, and while many dealers don’t realize so, this trend...
Competition Between Departments
Sales & Marketing

Competition Between Departments is Great but Don’t Let it Become a War

- November 25, 2015
Dealers must employ specific tactics to foster a culture defined by skin in the other manager’s game. I am betting you have experienced this pain as a dealer too many times:...
Sales & Marketing

How converting women to truck-buyers will increase profits

- November 24, 2015
So have you seen that commercial, the one about women using trucks for everyday activities? Well life is now imitating art because using women-centric advertising can help move trucks and boost...
Used Car Sales Velocity
Sales & Marketing

4 Ways To Ramp Up Your Dealership’s Used Car Sales Velocity – And Profits

- November 23, 2015
If more than half of your units are at least 30 days old, it’s time to perform more analytics. BY DALE POLLAK I would encourage franchised dealers that also sell used...
Sales & Marketing

Are your customers aware of features on their new vehicles?

- November 19, 2015
The tech world is evolving and that means more tech bells and whistles inside new vehicles. It also means that some of that tech is not being used. Matt Rodeghero, Chief...


Latest Articles
Latest Articles 04/03/26

White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
Latest Articles 04/03/26

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
Latest Articles 04/03/26

GM to invest more than $150 million in Saginaw Metal Casting Plant

White House revises metals tariffs, shifts calculation method
Latest Articles 04/03/26

White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
Latest Articles 04/03/26

Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
Latest Articles 04/03/26

Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
Latest Articles 04/03/26

Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
Latest Articles 04/03/26

Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
Latest Articles 04/03/26

California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.