TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Gary Vee
Sales & Marketing

Gary Vaynerchuk, 2017 CBT Conference keynote presentation

- March 24, 2017
  New York Times bestselling author and social media expert Gary Vaynerchuk joined CBT Automotive Network on Wednesday March 8th to headline the CBT Conference + Expo. Gary's presentation "Jab, Jab, Jab, Right...
BDC
Sales & Marketing

What to do with an underperforming BDC

- March 24, 2017
  Joe Gumm sit down with Mark Rikess, President of The Rikess Group to discuss the pros and cons of a BDC department. He reveals that he is anti-BDC for sales...
estimating
Sales & Marketing

Prioritized estimating in fixed-ops will streamline processes, increase revenue and build trust

- March 23, 2017
  John Fairchild, President of Fairchild Automotive Solutions details his technique of prioritized estimating in the fixed-ops sales process.There are 2 types of customers, ones that are at your drive to...
Lucid Motors
Sales & Marketing

Daily Newscast: Lucid Motors takes on Tesla, One simple way to get more leads and Managers who don’t manage

- March 22, 2017
  In today’s CBT Newscast for Wednesday March 22, 2017: The 2017 Automotive Engagement Conference A seven-city national tour showing dealers how to measure consumer engagement to eliminate advertising BOTS, BLUNDERS, and BLOAT...
CRM
Sales & Marketing

How to properly utilize your CRM

- March 22, 2017
 VinSolutions and Joe Webb conducted an industry survey on the utilization of a dealership’s CRM. Disappointingly but surprising they found most dealers are not using their CRM to the capacity...
BDC
Sales & Marketing

Should your BDC work on commission?

- March 21, 2017
We know salespeople and sales managers get paid on results. Should it be the same for those who work in BDC? Jennifer Zorko, Business Development Director for Young Automotive Group...
lead capture
Sales & Marketing

Lead Capture Vs. Engagement on your dealership website

- March 21, 2017
Joe Gumm recently sat down with Ilana Zur, Head of Business Development at AutoLeadStar to chat about Lead Capture vs. Engagement. Ilana Zur leads Business Development and is a Solutions Architect...
Commission in BDC
Sales & Marketing

Daily Newscast: Should BDC work on commission, Trump to lower fuel emission standards and Engaging online buyers

- March 21, 2017
In today’s CBT Newscast for Tuesday March 21, 2017: Should BDC get paid on results? We know salespeople and sales managers get paid on results? Should it be the same for those...
Automotive Engagement
Sales & Marketing

Automotive Engagement Conference

- March 21, 2017
A seven-city national tour showing dealers how to measure consumer engagement to eliminate advertising BOTS, BLUNDERS, and BLOAT in their marketing investments. To find out more about this event, please visit https://pcgcompanies.com/aec.
marketing dollars
Sales & Marketing

Jerry Losey: How to maximize your marketing dollars?

- March 20, 2017


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CBT News
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