Being the First and Being the Best
Getting to a customer first when it comes to leads is important, but being best is what seals the deal. Hear David's explanation on today's Tip of the Day.
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
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AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
How to Create Value in Your Fixed-Ops Selling Process
On this week's edition of the Weekly Tune-Up, Becky Nixon goes over how sending a video to your customers could be more beneficial than a photo or email and discusses other...
Is Content Marketing For Your Dealership?
Content marketing is a scary and new beast in the face of dealership managers who are used to good-old-fashioned marketing techniques like print and radio ads. While the classic ways...
5 Secrets to Mastering Sales Follow-Up
We all know how important follow-up is. It could be the one deciding factor that helps make your dealership a top of the line store. Here are five secrets to...
Improving Your Fixed-Ops Marketing
Fixed ops is a big topic, so are you marketing your fixed ops department the right way? Glenn Pasch has several suggestions on improving the marketing.
Hint to electric car dealers: Charge up before the test drive if you want the sale
To Oscar Gutierrez, electric cars are a “no-brainer.”
“Like, seriously,” he said, his arms outstretched, an incredulous look on his face. “You can drive and not use gas. The state gives...
Differentiating Your Ad Campaigns
Most of you use some sort of Facebook campaign, but Facebook isn’t like Google AdWords. Facebook has a different audience. See what Brian suggests for differentiating your ad campaigns in...
Why Valuing Every Stakeholder Impacts Your Dealership – Steve Hall, Automotive CX Summit Speaker
Stakeholders in a company aren't just those who invest in the stock of the brand you sell, but it's also those who invest in your dealership in other ways like...
Creating Customer Rapport
You don’t have to be BFFs, but They Must Like You
All of us who truly want to serve our customers are looking for ways to create rapport with them that...
3 Best Practices for Online Reviews – Jamie Oldershaw, GM DealerRater
How important are online reviews to shoppers? Very important, as it turns out. The fact is, 90% of consumers read online reviews before visiting a business. And 88% of consumers trust...
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