How important are online reviews to shoppers? Very important, as it turns out. The fact is, 90% of consumers read online reviews before visiting a business. And 88% of consumers trust online reviews as much as personal recommendations.
DealerRater, a review site tailored to the car buying and serving experience is the global standard for car dealership reviews and research — with nearly 3,000,000 consumer reviews and 14 million consumers exposed to their reviewers’ content every month. DealerRater has become the authority for the industry.
In this interview, Jamie Oldershaw, GM for DealerRater discusses the importance of reviews at your dealership, how to online reviews have replaced word of mouth, DealerRaters reach, how to properly syndicate your DealerRater account and best practices from the most successful dealers using the platform.