Are you winning the loyalty battle?
It's a competitive market out there... One that we haven't seen in a long time. That means the loyalty aspect of the car buying process is critical, especially when your...
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
The Right Way to Ask for the Survey
At one time, a car sale was complete the moment the taillights faded into the distance. Today, the sales experience goes much further than that, and for good reason. The...
Top Ten Reasons for Internal Auction Lanes
Most dealerships acquire used car inventory through the auction process, which can be painfully long and costly, squeezing your dealership’s potential profit margin. Consider, however, that the average dealership sees...
WardsAuto: Different Words Matter to Different Car Shoppers
American car consumers are power hungry.
Or at least the word “power” appeals to them when they’re vehicle shopping.
That’s according to a new CDK Global analysis of what terms resonate with...
5 Productivity Lessons From the Millennial Work Style
Gen Y workers are often maligned in the business world for their entitlement or self-interest, but there are several productivity lessons to be learned from the millennial work style. Companies...
Leverage Livestreaming Video To Convert More Online Shoppers
On this week's episode of Auto Marketing Now, Brian explains how to use livestreaming video in sales and service to engage consumers who visit your website and sell more cars...
Logic Ideas You Can Use in Negotiations
As humans, we tend to combine logic with our emotions when negotiating. This only complicates the car-buying process. On this week's edition of On the Mark, Mark gives tips on...
Gaining Insight on the Customer Journey Using Mobile Technology – Graham Line, Automotive CX Summit Speaker
In this interview with Graham Line, CEO & Founder – Digital Data Solutions, Joe discusses Graham’s upcoming session at the 2017 Automotive CX Summit entitled “Gaining Insight on the Customer Journey...
3 Ways to Increase Your Productivity Without Burning Out
You want to get more done every day, but you’re already doing so much that the thought of adding anything makes you feel sick to your stomach. How do you...
Train Every Single Day
Are you training every single day? If not, Grant says this is what will happen.
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