Stop Using This Phrase
It’s a phrase that has hindered the auto industry for years, especially when it relates to internet customers. David explains on today's Tip of the Day.
TSLA360.590-20.67001%
GM72.540-2.5%
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ABG194.7600.73%
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TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
How to Improve Retention and Save Time in the Process
Say your dealership has a salesperson that moves 12-25 vehicles a month. Now let's say that salesperson leaves three months from now. Who is going to follow-up with all of...
2 Ways to Improve Your Online Used Car Ads
In our sales careers, the simple things we learn can make the biggest increases to our earnings. All new salespeople start their careers by telling prospects about the features of...
May 2017 Auto Sales Totals
CBT News Anchor Joe Gumm reports on sales totals for the month of May 2017 at dealerships around the U.S. The seasonally adjusted, annualized sales rate was 16.8 million.
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If you have ever been on a computer support call with someone who is totally immersed in the world of technology and is speaking in what seems like a foreign...
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Elise Kephart: Creating the Best Experience for Customers
Joe sits down with leads/follow-up expert Elise Kephart as she offers her expertise on creating a custom, personalized experience for your customers that helps build a healthy relationship between car-buyer...
A New Type of Dealership that Benefits the Consumer
The old way of selling cars is old hat. A trip to the local shopping mall demonstrates the new trend in buying, which is a customer experience. Look at the...
What Makes a Frictionless Transaction? – David Booth, GM of Shottenkirk Chrysler
Recently, Joe had the pleasure of speaking with David Booth, GM of Shottenkirk Chrysler Dodge Jeep Ram of Atlanta. David's progressive customer experience initiatives have gained him a reputation for success...
Mark O’Neil’s In-Store “Emotional Roller Coaster”
The car buying process can be pretty fun. It's like going to an amusement park and riding a roller coaster with all the ups and downs. At the 2017 NADA/J.D....
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