WardsAuto: A Formula for Dealership Success Despite Shrinking Margins
We’re coming off of a few great years, so you might not feel it yet, but vehicle sales are trending downward and profit margins already have begun to compress. It’s...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
The dealership employee most responsible for your phone processes
True or False: The most important person at a dealership (when it comes to handling phone calls) is the receptionist. Hear what Mike Haeg had to say when we asked him...
Help vs. Service
Are you helping your customers or servicing them? Cory says there’s a huge difference between the two.
How to draw more customers to your dealership
David continues his discussion with John Malishenko, Dir of Operations with Germain Motors, about new sales techniques to draw more customers to your dealership.
Is your dealership compliant with texting customers?
AdvantageTec has all the proper DMS integration and texting solutions required for your staff to abide to the rules discussed below.
We present you advantage txt: the only fully FCC & 2017 TCPA-compliant...
Turn Down-Time Into a Digital Savvy Sales Team
It’s Tuesday afternoon. You walk onto the sale floor and the sales team is nowhere to be found. You walk outside and find them in random places, mostly just playing...
Exclusivity in the car-buying process
What are three things you do for your customers...no one else does? Jonathan says you’re providing exclusivity to the car buying experience and customers will add value.
Dealing with Cocky Customers
David gives you permission to say something sarcastic to those arrogant and cocky customers, especially when the customer throws out an unrealistic offer.
Succeeding in a Flat Market
When the market grew, dealerships grew. In fact, the past eight to ten years of growth in the auto industry has been great! However, some dealerships are hurting now because...
Better Questions For Better Business Results! What Dealers Need to Ask Themselves
Effective questions, getting better answers and taking action are the keys to problem solving, innovation, and unlocking the full potential opportunity for your dealership’s business. In fact, asking better questions...
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