How to Promote Winter Preparation Sales in your Service Department
It’s that time of year again for most of the country. Leaves are falling from the trees, and snow will begin falling from the skies. Winter can be particularly harsh...
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SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
CDK’s Ron Frey: All the touchpoints consumers are engaged in
With the amount of research consumers do before they even hit your lot, why are some salespeople still trying to sell a car when consumers already know what they want?...
Loyalty and Rewards Programs – What Works & What Doesn’t
Make the right offer to the right person, at the right time, and you have a sale. It’s a great feeling.
But make that same offer to your customer at the...
8 Tips to Drive a Successful Email Marketing Campaign
As one of the most effective online marketing strategy, email marketing continues to be a favorite among dealerships. Roughly 77% of adults claim that their preferred method of communication is...
Increasing Expertise with Women Car Buyers
Women are important. Why? Look at the facts. Women are the most dynamic and fastest growing economic force, controlling over $7 trillion in spending in the U.S.
As breadwinners, 72 percent...
What is Needed for a Fast-Moving Sales Challenge
In today’s car-buying climate, the necessity to shift a new car off the lot has never been greater.
New sales are now falling below expectations to 2015 levels despite generous incentives,...
Modernize your Dealership Sales Experience
A statement we often hear from companies that study the Automotive Industry is that we need to “Modernize the Dealership Sales Experience!” Perhaps this is accurate but it should quickly...
Jason Knight: Digital Marketing Waste Tool
Your dealership spends a fortune every month on digital marketing and then hopes and prays it works. Jason Knight, COO and Co-Founder of LotLinx, says the stress that comes with...
The Power of Digital Marketing: How Dealers Can Use Technology To Engage Consumers
Decades ago, most people were only exposed to advertisements on television screens, magazines, billboards. In the span of the past twenty years, the way companies reach out to consumers has...
When the Going Gets Tough, the Wise Hit the Metrics
This article was originally posted in the September Issue of Car Biz Today Magazine.
New-car sales may have been down this year, six percent at the end of July, says Kelley...
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